Cited by 37Stress and Burnout ResearchEmotional Labor in ProfessionsHate Speech and Cyberbullying Detection

Why do volunteer content moderators quit? Burnout, conflict, and harmful behaviors

Schöpke-Gonzalez, Angela M., Atreja, Shubham, Shin, Han Na, Ahmed, Najmin, Hemphill, Libby·2024·New Media & Society

Abstract

Moderating content on social media can lead to severe psychological distress. However, little is known about the type, severity, and consequences of distress experienced by volunteer content moderators (VCMs), who do this work voluntarily. We present results from a survey that investigated why Facebook Group and subreddit VCMs quit, and whether reasons for quitting are correlated with psychological distress, demographics, and/or community characteristics. We found that VCMs are likely to experience psychological distress that stems from struggles with other moderators, moderation team leads’ harmful behaviors, and having too little available time, and these experiences of distress relate to their reasons for quitting. While substantial research has focused on making the task of detecting and assessing toxic content easier or less distressing for moderation workers, our study shows that social interventions for VCM workers, for example, to support them in navigating interpersonal conflict with other moderators, may be necessary.

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Authors
Schöpke-Gonzalez, A. M., Atreja, S., Shin, H. N., Ahmed, N., & Hemphill, L.
Affiliations
University of Michigan (US)
Corresponding author
Hemphill, Libby
Venue
New Media & Society
Published
2022-12-04
Volume
26
Issue
10
Pages
5677-5701
ISSN
  • 1461-4448 (ISSN-L)
  • 1461-7315
OpenAlex
W4310676314
Cited by
37
References
3
Citations by year
2026: 10 · 2025: 13 · 2024: 8 · 2023: 6
FWCI
6.38
Type
journal article
Language
en
Open access
closed
Locations
New Media & Society (publishedVersion)
Funders
National Science Foundation (1928434)
Topics
  • Social Sciences › Psychology › Social Psychology › Stress and Burnout Research
  • Social Sciences › Sociology and Political Science › Emotional Labor in Professions
  • Physical Sciences › Computer Science › Artificial Intelligence › Hate Speech and Cyberbullying Detection
Keywords
quitting, burnout, psychological distress, interpersonal conflict, harmful behavior, Facebook groups, subreddits, social media content moderation, time constraints

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