The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.
A Comparison of Approaches to Importance-Performance Analysis
Abstract
Several different approaches have been used to undertake Importance-Performance Analysis (IPA), aka quadrant analysis or gap analysis. This study compares methods across 15 datasets and finds that the traditional 2x2 grid approach can be misleading. Using indirect (e.g. multiple regression) methods for determining importances may also be misleading. The most valid method of performing IPA is identified, and a method for confirming its validity is provided.
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Cites
Statistical Power Analysis for the Behavioral Sciences
Muller, K. (1989) · Technometrics · doi:10.1080/00401706.1989.10488618 · Cited by 99,167
A conceptual model of service quality and its implications for future research
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985) · Journal of Marketing · doi:10.1177/002224298504900403 · Cited by 21,645
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1988) · Zenodo · doi:10.5281/zenodo.14579729 · Cited by 21,118
Importance-Performance Analysis
Martilla, J. A., & James, J. C. (1977) · Journal of Marketing · doi:10.1177/002224297704100112 · Cited by 4,284
Measuring customer satisfaction: Fact and artifact
Peterson, R. A., & Wilson, W. R. (1992) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723476 · Cited by 706
Cooper, W. H. (1981) · Psychological Bulletin · doi:10.1037/0033-2909.90.2.218 · Cited by 492
The Importance‐Performance Matrix as a Determinant of Improvement Priority
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Cited by
Abalo, J., Varela, J., & Manzano, V. (2007) · Journal of Business Research · doi:10.1016/j.jbusres.2006.10.009 · Cited by 419
Importance–performance analysis in tourism: A framework for researchers
Lai, I. K. W., & Hitchcock, M. (2015) · Tourism Management · doi:10.1016/j.tourman.2014.11.008 · Cited by 298
The role of emotion in explaining consumer satisfaction and future behavioural intention
Martin, D., O'Neill, M., Hubbard, S., & Palmer, A. (2008) · Journal of Services Marketing · doi:10.1108/08876040810871183 · Cited by 290
Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites
Buhalis, D., Parra López, E., & Martinez-Gonzalez, J. A. (2020) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2020.100409 · Cited by 120
Metadata
- Authors
- Bacon, D. R.
- Venue
- International Journal of Market Research
- Publisher
- SAGE Publications
- Published
- 2003-01
- Volume
- 45
- Issue
- 1
- Pages
- 1-15
- ISSN
- 1470-7853 (ISSN-L)
- 2515-2173
- OpenAlex
- W139024339
- Cited by
- 428
- References
- 16
- FWCI
- 9.12
- Type
- journal article
- Language
- en
- Open access
- closed
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