The DOI matches its Crossref record; 78 of the 78 references it cites were found in a registry or an index.
Development and Validation of a Brand Trust Scale
Abstract
To enrich the limited and recent work in existence on relational phenomena in the consumer-brand domain, the authors focus on the concept of brand trust. The non-existence of a wider accepted measure of this concept is surprising given that: (1) trust is viewed as the cornerstone and one of the most desired qualities in a relationship; and (2) it is the most important attribute a brand can own. In this context, this research reports the results of a multi-step study to develop and validate a multidimensional brand trust scale drawn from the conceptualisation of trust in other academic fields. Multi-step psychometric tests demonstrate that the new brand trust scale is reliable and valid. Both theoretical and managerial implications are presented.
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Cites
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Cited by
Ha, H.-Y., & Perks, H. (2005) · Journal of Consumer Behaviour · doi:10.1002/cb.29 · Cited by 750
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
So, K. K. F., King, C., Sparks, B. A., & Wang, Y. (2016) · Journal of Travel Research · doi:10.1177/0047287514541008 · Cited by 623
The role of brand love in consumer-brand relationships
Albert, N., & Merunka, D. (2013) · Journal of Consumer Marketing · doi:10.1108/07363761311328928 · Cited by 512
Uzir, M. U. H., Al Halbusi, H., Thurasamy, R., Thiam Hock, R. L., Aljaberi, M. A., Hasan, N., & Hamid, M. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102721 · Cited by 478
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, K. K. F., King, C., Sparks, B. A., & Wang, Y. (2013) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.02.002 · Cited by 328
Metadata
- Authors
- Munuera-Aleman, J. L., Delgado-Ballester, E., & Yague-Guillen, M. J.
- Venue
- International Journal of Market Research
- Publisher
- SAGE Publications
- Published
- 2003-01
- Volume
- 45
- Issue
- 1
- Pages
- 1-18
- ISSN
- 1470-7853 (ISSN-L)
- 2515-2173
- OpenAlex
- W196121739
- Cited by
- 872
- References
- 78
- FWCI
- 22.33
- Type
- journal article
- Language
- en
- Open access
- closed
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- Munuera-Aleman, J. L., Delgado-Ballester, E., & Yague-Guillen, M. J. (2003). Development and Validation of a Brand Trust Scale. International Journal of Market Research. https://doi.org/10.1177/147078530304500103
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
