Cited by 491Media and Digital CommunicationGender, Feminism, and MediaImpact of Technology on Adolescents

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Why’s Everyone on TikTok Now? The Algorithmized Self and the Future of Self-Making on Social Media

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Bhandari, Aparajita, Bimo, Sara·2022·Social Media + Society

DOI 10.1177/20563051221086241

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Abstract

The video-sharing social media platform TikTok has experienced a rapid rise in use since its release in 2016. While its popularity is undeniable, at the first glance, it seems to offer features already available on previously existing and well-established platforms such as Instagram, YouTube, and Facebook. To understand processes of self-making on TikTok, we undertake two methods of data collection: a walkthrough of the app and its surrounding environment, and 14 semistructured participant interviews. A qualitative analysis of this data finds three distinct themes emerge: (1) awareness of the algorithm, (2) content without context, and (3) self-creation across platforms. These results show that TikTok departs from existing platforms in the model of self-making it engenders, which we term “the algorithmized self”—a complication of the pre-existing “networked self” framework.

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Authors: Bhandari, A., & Bimo, S.
Affiliations: Cornell University (US)
York University (CA)
Corresponding author: Bhandari, Aparajita
ORCID: Bhandari, Aparajita
Bimo, Sara
Venue: Social Media + Society
Publisher: SAGE Publications
Published: 2022-01
Volume: 8
Issue: 1
ISSN: 2056-3051 (ISSN-L)
DOI: 10.1177/20563051221086241
OpenAlex: W4221035882
Cited by: 491
References: 20
Citations by year: 2026: 143 · 2025: 155 · 2024: 109 · 2023: 71 · 2022: 13
FWCI: 38.59
Type: journal article
Language: en
Open access: gold
doi.org
Licence: cc-by-nc
creativecommons.org/licenses/by-nc/4.0/ (unspecified)
Locations: Social Media + Society (publishedVersion, cc-by-nc)
DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
Topics: Social Sciences › Communication › Media and Digital Communication
Social Sciences › Gender Studies › Gender, Feminism, and Media
Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
Keywords: TikTok, self-creation, social networking sites, algorithm awareness, networked self, online video platforms, self-presentation, platform comparison

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Why’s Everyone on TikTok Now? The Algorithmized Self and the Future of Self-Making on Social Media

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