Cited by 82Ethics and Social Impacts of AIAI in Service InteractionsInnovative Human-Technology Interaction

How Artificial Intelligence Constrains the Human Experience

Valenzuela, Ana, Puntoni, Stefano, Hoffman, Donna, Castelo, Noah, De Freitas, Julian, Dietvorst, Berkeley, Hildebrand, Christian, Huh, Young Eun +5 more·2024·Journal of the Association for Consumer Research

Abstract

Artificial intelligence (AI) and related technologies are transforming many consumption activities, powering breakthroughs that expand the human experience by enhancing human capabilities, performance, and creativity. While this explains the consumer enthusiasm and rapid adoption of these technologies, AI systems can also have the opposite effect: reducing and constraining the range of experiences that are available to consumers. This article examines the mechanisms through which AI can constrain the human experience, considering individual, interpersonal, and societal processes. Our analysis uncovers a complex interplay between the advantages of AI and its inadvertent negative repercussions, which potentially restrict human autonomy, self-identity, relational dynamics, and social behavior. In this article, we propose three different mechanisms at the core of these constraining forces: parametric reductionism, agency transference, and regulated expression. Our exploration of these mechanisms highlights the risks connected to system design and points to questions and implications for future researchers and policymakers.

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Crossref · 10.1086/730709

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102 of 102 references verified0 citation errors · 0 not checkable

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  • AI-powered systems exacerbate the tension between consumer influence and manipulation in novel and uniquely potent ways.

    “AI-powered systems exacerbate this tension in novel and uniquely potent ways (Valenzuela et al. 2024).”

    From Emotional Manipulation by AI Companions (2025) · cites this paper as Valenzuela et al. 2024

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Authors
Valenzuela, A., Puntoni, S., Hoffman, D., Castelo, N., De Freitas, J., Dietvorst, B., Hildebrand, C., Huh, Y. E., Meyer, R., Sweeney, M. E., Talaifar, S., Tomaino, G., & Wertenbroch, K.
Venue
Journal of the Association for Consumer Research
Published
2024-07-01
Volume
9
Issue
3
Pages
241-256
ISSN
  • 2378-1815 (ISSN-L)
  • 2378-1823
OpenAlex
W4393910664
Cited by
81
References
102
Citations by year
2026: 38 · 2025: 36 · 2024: 7
FWCI
33.57
Type
journal article
Language
en
Open access
closed
Locations
Journal of the Association for Consumer Research (publishedVersion)
Topics
  • Social Sciences › Safety Research › Ethics and Social Impacts of AI
  • Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
  • Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Keywords
artificial intelligence, customer experience, human autonomy, self-identity, relational dynamics, social behavior, consumer technology adoption

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