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Cited by 120Behavioral Health and InterventionsMedia Influence and HealthHealth and Wellbeing Research

The DOI matches its Crossref record; 25 of the 30 references it cites were found in a registry or an index.

Changes in Self-Efficacy and Health Behavior in Response to a Minimal Contact Community Health Campaign

Maibach, Edward, Flora, June A., Nass, Clifford·1991·Health Communication
DOI 10.1207/s15327027hc0301_1
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Abstract

This study suggests that both baseline levels and changes in perceived self-efficacy mediate the adoption of health behaviors in the context of a year-long community health campaign. With a pre- to postevaluation design, using path models to establish the relationships among perceived self-efficacy, campaign exposure, and four separate health behaviors, we establish that (a) exposure to a health campaign increases perceived self-efficacy, (b) baseline and changes in perceived self-efficacy each contribute to the adoption of health behaviors, and (c) baseline and changes in health behavior contribute to the development of perceived self-efficacy. There is a strong negative correlation between baseline self-efficacy and changes in self-efficacy, which may explain previous research in which baseline self-efficacy alone did not predict subsequent behavioral enactments.

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Research works printed but not linked: 7

  1. Atkin, C. (1981). Mass media information campaign effectiveness.In R. Rice & W. Paisley (Eds.), Public communication campaigns (pp. 265-279). Beverly Hills: Sage.
  2. 10.1037//0003-066X.37.2.122 · DOI · Paper page
  3. Farquhar J. W., 1985, The Stanford Five-City Project: Design and methods. American Journal of Epidemiology, 122, 323
  4. 10.1037//0022-3514.42.4.764 · DOI
  5. Maibach, E. (1990). Symbolic modeling and cognitive rehearsal: Using video to promote AIDS prevention self-efficacy Unpublished doctoral dissertation, Stanford University, Stanford, CA.
  6. McGuire, W. (1989). Theoretical foundations of campaigns.In R. Rice & C. Atkin (Eds.), Public communication campaigns (2nd ed., pp. 43-66). Beverly Hills: Sage.
  7. Rogers, E. (1983). Diffusion of innovations (3rd ed.).New York: Free Press.

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Metadata

Authors
Maibach, E., Flora, J. A., & Nass, C.
ORCID
Venue
Health Communication
Publisher
Informa UK Limited
Published
1991-01
Volume
3
Issue
1
Pages
1-15
ISSN
  • 1041-0236 (ISSN-L)
  • 1532-7027
DOI
10.1207/s15327027hc0301_1
OpenAlex
W2094562454
Cited by
120
References
30
Citations by year
2025: 2 · 2024: 1 · 2023: 3 · 2022: 5 · 2021: 3 · 2020: 7 · 2019: 6 · 2018: 1 · 2017: 6 · 2016: 6 · 2015: 3 · 2014: 1 · 2013: 5
FWCI
6.70
Type
journal article
Language
en
Open access
closed
Locations
Health Communication (publishedVersion)
Topics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Social Sciences › Communication › Media Influence and Health
  • Health Sciences › Health Professions › General Health Professions › Health and Wellbeing Research
Keywords
self-efficacy, health behavior change, community health campaign, campaign exposure, health communication interventions

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