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The Media Can Have More Than an Impersonal Impact: The Case of AIDS Risk Perceptions and Behavior
Abstract
Two field survey studies concerning AIDS tested Tyler and Cook's (1984) impersonal- and differential-impact models of the effects of exposure to com- munication channels on perceptions of personal and social risk. Contrary to the impersonal-impact hypothesis, when media exposure was decomposed into news and entertainment, there was on impact on personal risk. Exposure to entertainment programs (e.g., movies and sitcoms) that dealt with AIDS was related to increased judgments of personal risk. The data suggest (but not conclusively) that exposure to news programs covering AIDS may have de- creased personal-risk perceptions. Perceived personal risk and, in Study 2, conversations with peers, elders, and health professionals, were related to people changing their behavior in an appropriate manner. The results have implications for media-effects studies, risk analysis, and communication cam- paigns.
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“Specifically, some studies suggest that risk perception at the personal level leads to direct coping behaviors in individuals, whereas the societal level does not directly influence behavioral responses”
From What influences tourist behaviors during and after the COVID-19 pandemic? Focusing on theories of risk, coping, and resilience (2022) · cites this paper as Snyder & Rouse, 1995
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Metadata
- Authors
- Snyder, L. B., & Rouse, R. A.
- Affiliations
- University of Connecticut (US)
- Venue
- Health Communication
- Publisher
- Informa UK Limited
- Published
- 1995-04
- Volume
- 7
- Issue
- 2
- Pages
- 125-145
- ISSN
- 1041-0236 (ISSN-L)
- 1532-7027
- OpenAlex
- W2078374247
- Cited by
- 131
- References
- 59
- Citations by year
- 2026: 5 · 2025: 1 · 2024: 6 · 2023: 7 · 2022: 7 · 2021: 14 · 2020: 6 · 2019: 4 · 2018: 6 · 2017: 3 · 2016: 3 · 2015: 6 · 2014: 4 · 2013: 5 · 2012: 6
- FWCI
- 43.88
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Health Communication (publishedVersion)
- Topics
- Social Sciences › Communication › Media Influence and Health
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Social Sciences › Communication › Communication and COVID-19 Impact
- Keywords
- AIDS risk perception, media influence, entertainment media, news media, individual risk, social risk, interpersonal influence, health behavior change
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