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Predicting Purchase Intentions for an Environmentally Sensitive Product
Abstract
Expressions of positive attitudes toward the environment are only weakly related to the consumption of alternatives to products that are environmentally unfriendly. Yet, socially concerned marketers and public policy makers still appeal to general environmental concern (GEC) when trying to demarket environmentally sensitive products or market more friendly alternatives. In this article, we propose that GEC has an indirect effect on purchase intentions for environmentally related products and the relation is mediated by product‐specific attitudes about consequences of using the environmentally related product as well as the product's environmental attributes. We tested the model among 210 users of disposable diapers, a product that is not environmentally friendly. The results support the proposition that GEC has only an indirect effect on purchase intentions for disposable diapers. Implications for marketers and public policy makers are discussed.
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How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
White, K., Habib, R., & Hardisty, D. J. (2019) · Journal of Marketing · doi:10.1177/0022242919825649 · Cited by 2,386
Predicting green product consumption using theory of planned behavior and reasoned action
Paul, J., Modi, A., & Patel, J. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2015.11.006 · Cited by 2,399
Impact of culture, behavior and gender on green purchase intention
Sreen, N., Purbey, S., & Sadarangani, P. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2017.12.002 · Cited by 741
Choi, D., & Johnson, K. K. P. (2019) · Sustainable Production and Consumption · doi:10.1016/j.spc.2019.02.001 · Cited by 377
Pop, R.-A., Săplăcan, Z., & Alt, M.-A. (2020) · Information · doi:10.3390/info11090447 · Cited by 262
Metadata
- Authors
- Alwitt, L. F., & Pitts, R. E.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 1996-01
- Volume
- 5
- Issue
- 1
- Pages
- 49-64
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2003351527
- Cited by
- 230
- References
- 2
- FWCI
- 3.55
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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