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An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products
Abstract
Packaging is a major contributor to the escalating solid waste stream. This paper presents results of a study that attempts to determine variables which can be used to discriminate between groups that are and are not willing to purchase ecologically packaged products. Attitude toward ecologically conscious living, attitude toward litter, locus of control and the perception of pollution as a problem were found to be significant discriminating variables. Implications for marketers and public policymakers are provided, as well as directions for future research.
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How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
White, K., Habib, R., & Hardisty, D. J. (2019) · Journal of Marketing · doi:10.1177/0022242919825649 · Cited by 2,386
Factors affecting green purchase behaviour and future research directions
Joshi, Y., & Rahman, Z. (2015) · International Strategic Management Review · doi:10.1016/j.ism.2015.04.001 · Cited by 1,518
Determinants of Chinese consumers' green purchase behavior
Chan, R. Y. K. (2001) · Psychology & Marketing · doi:10.1002/mar.1013 · Cited by 1,220
Opportunities for green marketing: young consumers
Lee, K. (2008) · Marketing Intelligence & Planning · doi:10.1108/02634500810902839 · Cited by 959
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
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Metadata
- Authors
- Schwepker, C. H., & Cornwell, T. B.
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 1991-09
- Volume
- 10
- Issue
- 2
- Pages
- 77-101
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W2910274562
- Cited by
- 534
- References
- 2
- FWCI
- 12.73
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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