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Cited by 415

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption

Open access
Bagozzi, Richard P., Wong, Nancy, Abe, Shuzo, Bergami, Massimo·2000·Journal of Consumer Psychology

Abstract

This study investigated the usefulness of the theory of reasoned action for fast food restaurant patronage decisions. The theory of reasoned action was found to generalize across four samples drawn from the United States (N = 246), Italy (N= 123), The People's Republic of China (N = 264), and Japan (N=419). However, predictions under the theory of reasoned action were found to vary, depending on the social setting (eating alone or eating with friends) and cultural orientation (independent vs. interdependent). Among other results, subjective norms were found to influence decisions when eating with friends, but not when alone; the effects of attitudes, subjective norms, and past behavior on intentions were greater for Americans than Italians, Chinese, or Japanese; and in general, more explained variance occurred for Western (American, Italian) than Eastern (Chinese, Japanese) cultures.

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Metadata

Authors
Bagozzi, R. P., Wong, N., Abe, S., & Bergami, M.
Venue
Journal of Consumer Psychology
Publisher
Wiley
Published
2000-01
Volume
9
Issue
2
Pages
97-106
ISSN
  • 1057-7408 (ISSN-L)
  • 1532-7663
OpenAlex
W2009871009
Cited by
415
References
7
FWCI
5.71
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. https://app.cochat.ai/papers/10.1207/s15327663jcp0902_4
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Bagozzi, R. P., Wong, N., Abe, S., & Bergami, M. (2000). Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. Journal of Consumer Psychology. https://doi.org/10.1207/s15327663jcp0902_4

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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