Effects of interruptions on consumer online decision processes
Abstract
The growth of e‐commerce and its attendant new technology features has increased interactivity in consumer information processing and decision‐making processes. The pull and push of information can be both more personalized and more commonly used. The ease of pushing information may lead to interruptions in consumer information processing that are more pronounced than those experienced in non‐Internet environments. Our study investigated the impact of interruption frequency, timing, and content and the moderating effects of consumer knowledge, control, and goal type on time spent on the decision task as well as satisfaction with the decision process and the choice. Our results show that the right configuration of interruptions may lead to increased online viewing time, whereas ill‐designed interruptions may be detrimental.
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Excessive interruptions caused by an overabundance of interactive features reduce choice-process satisfaction for online shoppers.
“From a different perspective, Xia and Sudharshan (2002) contended that excessive interruptions caused by an overabundance of interactive features reduce choice-process satisfaction for online shoppers.”
From Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation (2018) · cites this paper as Xia and Sudharshan (2002)
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When interruptions can boost sales: An on‐line versus memory‐based perspective
Xu, L., Niculescu, M., & Hyman, M. R. (2023) · International Journal of Consumer Studies · doi:10.1111/ijcs.12941 · Cited by 1 · see citing works
The art of mistiming: How interruptions make mobile coupon campaigns effective
Banerjee, S., & Rishika, R. (2015) · Journal of Direct Data and Digital Marketing Practice · doi:10.1057/dddmp.2015.43 · Cited by 1 · see citing works
Estudio de la intrusividad percibida como moderador de la evasión publicitaria en redes sociales
Rejón‐Guardia, F. (2011) · doi:10.30827/digibug.17381 · Cited by 1 · see citing works
Kudyba, S. P., Ananyan, S. M., & Lawrence, K. D. (2004) · Journal of the Association for Information Systems
The influence of mental maps and cognitive load on decision making effectiveness
Weperen, V. H. H. (2014)
We interrupt this story: examining the effects of interruptions on processing of online news
Smith, J. E. (2019) · Carolina Digital Repository (University of North Carolina at Chapel Hill) · doi:10.17615/ggx4-p943
Getting Interrupted? Design Support Strategies for Learning Success in M-Learning Applications
Bhandari, U., & Chang, K. (2017) · Lecture notes in computer science · doi:10.1007/978-3-319-58559-8_4
Soziotechnisch verstetigte Erhebung zur Dynamik der Kreativitätsförderung im Arbeitskontext
Nierhoff, J., & Herrmann, T. A. (2017) · Zeitschrift für Arbeitswissenschaft · doi:10.1007/s41449-017-0084-5
KILINÇ, F. U. K. (2020) · Turkish Studies - Economics Finance Politics · doi:10.47644/turkishstudies.42000
Customer Segmentation: SMPI Model
Dash, M. K., Sahu, M. K., Bhattacharyya, J., & Sakshi, S. (2023) · Springer eBooks · doi:10.1007/978-981-19-3593-0_4
Determining the Decision-Making Style of Online Buyers (Case Study: Kowsar Isfahan Store)
Kojani, M. R., Ashtiani, P. G., Sadeh, E., & Hosseini, M. G. (2024) · doi:10.61838/kman.ijimob.4.1.19
Guest editorial for special issue on consumer decision‐making in an online context
Siamagka, N., & Boutsouki, C. (2024) · Journal of Consumer Behaviour · doi:10.1002/cb.2381
Lian, T., & Zhu, Q. (2026) · SSRN Electronic Journal · doi:10.2139/ssrn.6412575
- Authors
- Xia, L., & Sudharshan, D.
- Affiliations
- University of Illinois Urbana-Champaign (US)
- Corresponding author
- Xia, Lan
- ORCID
- Xia, Lan
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2002-01
- Volume
- 12
- Issue
- 3
- Pages
- 265-280
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2037955894
- Cited by
- 98
- References
- 41
- Citations by year
- 2026: 3 · 2025: 2 · 2024: 9 · 2023: 6 · 2022: 1 · 2021: 5 · 2020: 5 · 2019: 3 · 2018: 6 · 2017: 7 · 2016: 5 · 2015: 5 · 2014: 5 · 2013: 7 · 2012: 4
- FWCI
- 5.56
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Psychology (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Personal Information Management and User Behavior
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Keywords
- interruptions, online decision making, consumer information processing, e-commerce, consumer knowledge, perceived control, goal types, decision satisfaction, viewing time
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