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Effects of Interruptions on Consumer Online Decision Processes
Abstract
The growth of e‐commerce and its attendant new technology features has increased interactivity in consumer information processing and decision‐making processes. The pull and push of information can be both more personalized and more commonly used. The ease of pushing information may lead to interruptions in consumer information processing that are more pronounced than those experienced in non‐Internet environments. Our study investigated the impact of interruption frequency, timing, and content and the moderating effects of consumer knowledge, control, and goal type on time spent on the decision task as well as satisfaction with the decision process and the choice. Our results show that the right configuration of interruptions may lead to increased online viewing time, whereas ill‐designed interruptions may be detrimental.
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“From a different perspective, Xia and Sudharshan (2002) contended that excessive interruptions caused by an overabundance of interactive features reduce choice-process satisfaction for online shoppers.”
From Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation (2018) · cites this paper as Xia and Sudharshan (2002)
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Metadata
- Authors
- Xia, L., & Sudharshan, D.
- Affiliations
- University of Illinois Urbana-Champaign (US)
- Corresponding author
- Xia, Lan
- ORCID
- Xia, Lan
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2002-01
- Volume
- 12
- Issue
- 3
- Pages
- 265-280
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2037955894
- Cited by
- 98
- References
- 41
- Citations by year
- 2026: 3 · 2025: 2 · 2024: 9 · 2023: 6 · 2022: 1 · 2021: 5 · 2020: 5 · 2019: 3 · 2018: 6 · 2017: 7 · 2016: 5 · 2015: 5 · 2014: 5 · 2013: 7 · 2012: 4
- FWCI
- 5.56
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Psychology (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Personal Information Management and User Behavior
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Keywords
- interruptions, online decision making, consumer information processing, e-commerce, consumer knowledge, perceived control, goal types, decision satisfaction, viewing time
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