The Urge to Splurge Revisited: Further Reflections on Applying Terror Management Theory to Materialism and Consumer Behavior

We respond to commentaries by Maheswaran and Agrawal (2004) and Rindfleisch and Burroughs (2004) on the application of terror management theory to understanding conspicuous consumption and consumer behavior. Specifically, we consider individual differences in terror management research; the possi…