The DOI matches its Crossref record; 23 of the 23 references it cites were found in a registry or an index.
The Role of Conscious Awareness in Consumer Behavior
Abstract
Consumer behavior can be influenced by mental processes that occur outside of conscious awareness. It is argued that in each domain of automaticity, researchers should specify the aspects of which consumers are presumably unaware. Three types of awareness are identified. These include awareness of (a) the environmental features that trigger an automatic process, (b) the automatic process itself, and (c) the outcome of that automatic process. Individuals may be unaware of one or more of these stages, thereby making the process nonconscious. With additional clarity regarding which aspects are nonconscious in which domains and the specific role that awareness plays, we can begin building a more comprehensive model of nonconscious processes in consumer behavior.
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Cites
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The chameleon effect: the perception–behavior link and social interaction
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Environmental influences on energy balance-related behaviors: A dual-process view
Kremers, S. P., de Bruijn, G.-J., Visscher, T. L., van Mechelen, W., de Vries, N. K., & Brug, J. (2006) · International Journal of Behavioral Nutrition and Physical Activity · doi:10.1186/1479-5868-3-9 · Cited by 552
How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising
Poels, K., & Dewitte, S. (2006) · SSRN Electronic Journal · doi:10.2139/ssrn.944401 · Cited by 447
Purchase and consumption habits: not necessarily what you intend
Ji, M. F., & Wood, W. (2007) · Journal of Consumer Psychology · doi:10.1016/s1057-7408(07)70037-2 · Cited by 336
Nonconscious goals and consumer choice.
Chartrand, T. L., Huber, J., Shiv, B., & Tanner, R. J. (2008) · Journal of Consumer Research · doi:10.1086/588685 · Cited by 329
Self-citationContextual influences on eating behaviours: heuristic processing and dietary choices
Cohen, D. A., & Babey, S. H. (2012) · Obesity Reviews · doi:10.1111/j.1467-789x.2012.01001.x · Cited by 332
Metadata
- Authors
- Chartrand, T. L.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2005-01
- Volume
- 15
- Issue
- 3
- Pages
- 203-210
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2093156895
- Cited by
- 260
- References
- 23
- FWCI
- 7.09
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
