Complementarity in Consumption of News Types Across Traditional and New Media
Abstract
A substantive body of research on the relationship between traditional and new media builds upon the competition-based displacement theory, based on the argument that media types compete with each other for resources. This paper takes an alternative approach and suggests the idea of media complementarity. Media complementarity implies a congruence between the consumption of online and traditional media within a specific content domain. The results demonstrate support for media complementarity/ with users of online news in a specific content area also being more likely to seek out news in the same area from traditional media outlets.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
mHealth interventions incorporating other media may be more effective because they provide additional content exposure, use complementary strategies, and/or drive people to the mobile intervention components.
“mHealth interventions incorporating other media may be more effective because they provide additional content exposure, use complementary strategies, and/or drive people to the mobile intervention components, which is helpful in delivering messages to users with a variety of media use habits [107], especially for those whose preferred medium is not mobile phone.”
From The Comparative Effectiveness of Mobile Phone Interventions in Improving Health Outcomes: Meta-Analytic Review (2019) · cites this paper as [107]
Cites
Understanding Media: The Extensions of Man
Levine, S., & McLuhan, M. (1964) · American Quarterly · doi:10.2307/2711172 · Cited by 12,215 · see citing works
Understanding Media: The Extensions of Man
McLuhan, M., & Gordon, W. T. (1964) · Saber7 UCAB · Cited by 2,343 · see citing works
The Effects of Mass Communication
Hazard, P. D., & Klapper, J. T. (1962) · American Quarterly · doi:10.2307/2710239 · Cited by 1,420 · see citing works
A Social Influence Model of Technology use
Fulk, J. L., Schmitz, J., & Steinfield, C. W. (1990) · Sage eBooks · doi:10.4135/9781483325385.n6 · Cited by 879 · see citing works
Selective Exposure To Communication
(2013) · Routledge eBooks · doi:10.4324/9780203056721 · Cited by 786 · see citing works
Organizations and Communication Technology
Fulk, J. L., & Steinfield, C. W. (1990) · Sage eBooks · doi:10.4135/9781483325385 · Cited by 727 · see citing works
New models for mass communication research
Clarke, P. (1973) · Medical Entomology and Zoology · Cited by 455 · see citing works
The Gratification Niches of Personal E-mail and the Telephone
Dimmick, J. W., Kline, S. L., & Stafford, L. (2000) · Communication Research · doi:10.1177/009365000027002005 · Cited by 394 · see citing works
Emmett, B., Himmelweit, H. T., Oppenheim, A. N., & Vince, P. (1959) · Journal of the Royal Statistical Society Series C (Applied Statistics) · doi:10.2307/2985884 · Cited by 249 · see citing works
Learning about Politics from the Mass Media
Chaffee, S. H., & Kanihan, S. F. (1997) · Political Communication · doi:10.1080/105846097199218 · Cited by 228 · see citing works
Displacement Effects of Online Media in the Socio-Technical Contexts of Households
Kayany, J. M., & Yelsma, P. (2000) · Journal of Broadcasting & Electronic Media · doi:10.1207/s15506878jobem4402_4 · Cited by 226 · see citing works
James, M. L., Wotring, C. E., & Forrest, E. J. (1995) · Journal of Broadcasting & Electronic Media · doi:10.1080/08838159509364287 · Cited by 199 · see citing works
Origins of Media Exposure: Linking Personality Traits to TV, Radio, Print, and Film Use
FINN, S. (1997) · Communication Research · doi:10.1177/009365097024005003 · Cited by 196 · see citing works
College students’ news gratifications, media use, and current events knowledge
Vincent, R. C., & Basil, M. D. (1997) · Journal of Broadcasting & Electronic Media · doi:10.1080/08838159709364414 · Cited by 189 · see citing works
Relation of Growth of Use of the Internet to Changes in Media Use from 1995 to 1999
Stempel, G. H., Hargrove, T., & Bernt, J. P. (2000) · Journalism & Mass Communication Quarterly · doi:10.1177/107769900007700106 · Cited by 173 · see citing works
The Interactions between Computer and Television Usage
Coffey, S., & Stipp, H. H. (1997) · Journal of Advertising Research · doi:10.1080/00218499.1997.12466661 · Cited by 131 · see citing works
Mee, J. F., & Lazarsfeld, P. F. (1941) · Journal of Marketing · doi:10.2307/1245780 · Cited by 111 · see citing works
Robinson, J. P., Barth, K., & Kohut, A. (1997) · Social Science Computer Review · doi:10.1177/089443939701500107 · Cited by 79 · see citing works
Television and Leisure Time: A New Scenario
Robinson, J. P. (1981) · Journal of Communication · doi:10.1111/j.1460-2466.1981.tb01211.x · Cited by 78 · see citing works
Political Orientation and Music Preferences Among College Students
Fox, W. S., & Williams, J. D. (1974) · Public Opinion Quarterly · doi:10.1086/268171 · Cited by 57 · see citing works
Does aggression cause a preference for viewing media violence?
Fenigstein, A. (1979) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.37.12.2307 · Cited by 46 · see citing works
The impact of cable television services on the use of competing media
Kaplan, S. J. (1978) · Journal of Broadcasting · doi:10.1080/08838157809363875 · Cited by 45 · see citing works
Public perception of and reaction to multi‐channel cable television service
Sparkes, V. M. (1983) · Journal of Broadcasting · doi:10.1080/08838158309386482 · Cited by 45 · see citing works
Mass Media Audiences in a Changing Media Environment
Stempel, G. H., & Hargrove, T. (1996) · Journalism & Mass Communication Quarterly · doi:10.1177/107769909607300304 · Cited by 37 · see citing works
Television Violence and Violent Behavior
Hartnagel, T. F., Teevan, J. J., & McIntyre, J. J. (1975) · Social Forces · doi:10.1093/sf/54.2.341 · Cited by 32 · see citing works
MEASURING EXPOSURE TO TELEVISION
Zillmann, D., & Wakshlag, J. J. (2013) · Routledge eBooks · doi:10.4324/9780203056721-8 · Cited by 27 · see citing works
“Which Communications Revolution is it, Anyway?”
Stephens, M. (1998) · Journalism & Mass Communication Quarterly · doi:10.1177/107769909807500103 · Cited by 26 · see citing works
Nunberg, G. (1996) · Cited by 21 · see citing works
Functional Displacement of Traditional TV Viewing by VCR Owners
Henke, L. L., & Donohue, T. R. (1989) · Journal of Advertising Research · doi:10.1080/00218499.1989.12467708 · Cited by 19 · see citing works
Children's television viewing habits and prosocial behavior: A field correlational study
Sprafkin, J. N., & Rubinstein, E. A. (1979) · Journal of Broadcasting · doi:10.1080/08838157909363938 · Cited by 17 · see citing works
Socio-Political Attitudes and Musical Preferences.
Mashkin, K. B., & Volgy, T. J. (1975) · Social Science Quarterly · Cited by 10 · see citing works
Aldrich, P. G. (1975) · Medical Entomology and Zoology · Cited by 10 · see citing works
DETERMINANTS OF TELEVISION VIEWINGPREFERENCES
Wakshlag, J. J. (2013) · Routledge eBooks · doi:10.4324/9780203056721-10 · Cited by 5 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Twenge, J. M., Martin, G. N., & Spitzberg, B. H. (2019) · Psychology of Popular Media Culture · doi:10.1037/ppm0000203 · Cited by 703 · see citing works
News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage
Xu, J., Forman, C., Kim, J. B., & Van Ittersum, K. (2014) · Journal of Marketing · doi:10.1509/jm.13.0198 · Cited by 180 · see citing works
Hyun, K. D., & Kim, J. (2015) · Information, Communication & Society · doi:10.1080/1369118x.2014.994543 · Cited by 131 · see citing works
Yang, Q., & Van Stee, S. K. (2019) · JMIR mHealth and uHealth · doi:10.2196/11244 · Cited by 113 · see citing works
Science News Consumption Patterns and Their Implications for Public Understanding of Science
Su, L. Y.-F., Akin, H., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2015) · Journalism & Mass Communication Quarterly · doi:10.1177/1077699015586415 · Cited by 91 · see citing works
Polarization as a Function of Citizen Predispositions and Exposure to News on the Internet
Tewksbury, D., & Riles, J. M. (2015) · Journal of Broadcasting & Electronic Media · doi:10.1080/08838151.2015.1054996 · Cited by 42 · see citing works
News use of mobile media: A contingency model
Thorson, E., Shoenberger, H., Karaliova, T., Kim, E. (., & Fidler, R. (2015) · Mobile Media & Communication · doi:10.1177/2050157914557692 · Cited by 38 · see citing works
The internet's impact on international knowledge
Beaudoin, C. E. (2008) · New Media & Society · doi:10.1177/1461444807085327 · Cited by 32 · see citing works
Motta, M., Hwang, J., & Stecula, D. (2024) · Health Communication · doi:10.1080/10410236.2023.2254583 · Cited by 11 · see citing works
Lim, J. S., & Hong, N. (2025) · Health & New Media Research · doi:10.22720/hnmr.2025.00115 · Cited by 6 · see citing works
- Authors
- Dutta-Bergman, M. J.
- Venue
- Journal of Broadcasting & Electronic Media
- Publisher
- Informa UK Limited
- Published
- 2004-03
- Volume
- 48
- Issue
- 1
- Pages
- 41-60
- ISSN
- 0883-8151 (ISSN-L)
- 1550-6878
- OpenAlex
- W2024101516
- Cited by
- 431
- References
- 33
- Citations by year
- 2026: 11 · 2025: 15 · 2024: 19 · 2023: 17 · 2022: 26 · 2021: 29 · 2020: 35 · 2019: 22 · 2018: 36 · 2017: 20 · 2016: 21 · 2015: 31 · 2014: 30 · 2013: 25 · 2012: 21
- FWCI
- 28.81
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Broadcasting & Electronic Media (publishedVersion)
- Topics
- Social Sciences › Communication › Media Studies and Communication
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Social Sciences › Communication › Journalism and Media Studies
- Keywords
- media complementarity, media displacement, online news consumption, traditional media, news consumption, media convergence, audience behavior
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
