Cited by 199Media and Digital CommunicationSocial Media and PoliticsDigital Communication and Language

An exploratory study of the perceived benefits of electronic bulletin board use and their impact on other communication activities

James, Michael L., Wotring, C. Edward, Forrest, Edward J.·1995·Journal of Broadcasting & Electronic Media

Abstract

Electronic bulletin boards have become popular with the advent of inexpensive computers, easily available channels, and large networks. With public message posting, millions with like interests can post, read, and provide immediate feedback. This study focused on adoption and social impact issues the characteristics bulletin board users possess and how board use affects other communication media. A random sample of bulletin board users was selected from two services, CompuServe and Prodigy, and interviewed on‐line. These groups were cross analyzed for the two areas of interest. A typology of uses was constructed through a content analysis for future analyses

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Crossref · 10.1080/08838159509364287

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  • Internet forums such as electronic bulletin boards fulfill many expectations of both mass and interpersonal communication.

    “James et al. (1995) suggested Internet forums such as electronic bulletin boards fulfill many expectations of both mass and interpersonal communication.”

    From Uses and Gratifications Theory in the 21st Century (2000) · cites this paper as James et al. (1995)

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Authors
James, M. L., Wotring, C. E., & Forrest, E. J.
Affiliations
Florida State University (US)
Venue
Journal of Broadcasting & Electronic Media
Published
1995-01
Volume
39
Issue
1
Pages
30-50
ISSN
  • 0883-8151 (ISSN-L)
  • 1550-6878
OpenAlex
W2009580975
Cited by
199
References
34
Citations by year
2026: 2 · 2025: 1 · 2023: 2 · 2022: 2 · 2021: 4 · 2020: 4 · 2019: 3 · 2018: 2 · 2017: 2 · 2016: 6 · 2015: 14 · 2014: 10 · 2013: 10 · 2012: 7
FWCI
5.40
Type
journal article
Language
en
Open access
closed
Locations
Journal of Broadcasting & Electronic Media (publishedVersion)
Topics
  • Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
  • Social Sciences › Communication › Social Media and Politics
  • Physical Sciences › Computer Science › Human-Computer Interaction › Digital Communication and Language
Keywords
electronic bulletin boards, perceived benefits, technology adoption, social impact, CompuServe, prodigies, online communication tools, user typology

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