An exploratory study of the perceived benefits of electronic bulletin board use and their impact on other communication activities
Abstract
Electronic bulletin boards have become popular with the advent of inexpensive computers, easily available channels, and large networks. With public message posting, millions with like interests can post, read, and provide immediate feedback. This study focused on adoption and social impact issues the characteristics bulletin board users possess and how board use affects other communication media. A random sample of bulletin board users was selected from two services, CompuServe and Prodigy, and interviewed on‐line. These groups were cross analyzed for the two areas of interest. A typology of uses was constructed through a content analysis for future analyses
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Internet forums such as electronic bulletin boards fulfill many expectations of both mass and interpersonal communication.
“James et al. (1995) suggested Internet forums such as electronic bulletin boards fulfill many expectations of both mass and interpersonal communication.”
From Uses and Gratifications Theory in the 21st Century (2000) · cites this paper as James et al. (1995)
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- Authors
- James, M. L., Wotring, C. E., & Forrest, E. J.
- Affiliations
- Florida State University (US)
- Venue
- Journal of Broadcasting & Electronic Media
- Publisher
- Informa UK Limited
- Published
- 1995-01
- Volume
- 39
- Issue
- 1
- Pages
- 30-50
- ISSN
- 0883-8151 (ISSN-L)
- 1550-6878
- OpenAlex
- W2009580975
- Cited by
- 199
- References
- 34
- Citations by year
- 2026: 2 · 2025: 1 · 2023: 2 · 2022: 2 · 2021: 4 · 2020: 4 · 2019: 3 · 2018: 2 · 2017: 2 · 2016: 6 · 2015: 14 · 2014: 10 · 2013: 10 · 2012: 7
- FWCI
- 5.40
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Broadcasting & Electronic Media (publishedVersion)
- Topics
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Social Sciences › Communication › Social Media and Politics
- Physical Sciences › Computer Science › Human-Computer Interaction › Digital Communication and Language
- Keywords
- electronic bulletin boards, perceived benefits, technology adoption, social impact, CompuServe, prodigies, online communication tools, user typology
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