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Cited by 336Consumer Market Behavior and PricingEconomics of Agriculture and Food MarketsSupply Chain and Inventory Management

The DOI matches its Crossref record; 26 of the 26 references it cites were found in a registry or an index.

Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers

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Cavallo, Alberto·2017·American Economic Review
DOI 10.1257/aer.20160542
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Abstract

Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices collected offline, where most retail transactions take place. I conduct the first large-scale comparison of prices simultaneously collected from the websites and physical stores of 56 large multi-channel retailers in 10 countries. I find that price levels are identical about 72 percent of the time. Price changes are not synchronized but have similar frequencies and average sizes. These results have implications for national statistical offices, researchers using online data, and anyone interested in the effect of the Internet on retail prices. (JEL D22, L11, L81, O14)

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Research works printed but not linked: 7

  1. Brynjolfsson Erik, 2013, MIT Sloan Management Review, 54, 152
  2. Brynjolfsson Erik, 2001, Massachusetts Institute of Technology Sloan Working Paper, 4208
  3. Fitzgerald Drew, 2013, Wall Street Journal
  4. 10.1257/aer.20141127 · DOI · Paper page
  5. Horrigan Michael W, 2013, Amstat News
  6. Mattioli Dana, 2012, Wall Street Journal
  7. Valentino-DeVries Jennifer, 2012, Wall Street Journal

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Metadata

Authors
Cavallo, A.
Affiliations
National Bureau of Economic Research (US)
Corresponding author
Cavallo, Alberto
ORCID
Cavallo, Alberto
Venue
American Economic Review
Publisher
American Economic Association
Published
2017-01-01
Volume
107
Issue
1
Pages
283-303
ISSN
0002-8282 (ISSN-L)
DOI
10.1257/aer.20160542
OpenAlex
W2335991931
Cited by
336
References
26
Citations by year
2026: 28 · 2025: 42 · 2024: 38 · 2023: 47 · 2022: 37 · 2021: 42 · 2020: 37 · 2019: 31 · 2018: 18 · 2017: 15
FWCI
45.10
Type
journal article
Language
en
Open access
Locations
  • American Economic Review (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economics of Agriculture and Food Markets
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Supply Chain and Inventory Management
Keywords
online prices, price synchronization, multichannel retailing, price measurement, price changes, consumer price statistics

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