The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Mental Accounting and Consumer Choice
Abstract
Anew model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the model starts with the mental coding of combinations of gains and losses using the prospect theory value function. Then the evaluation of purchases is modeled using the new concept of “transaction utility.” The household budgeting process is also incorporated to complete the characterization of mental accounting. Several implications to marketing, particularly in the area of pricing, are developed. This article was originally published in Marketing Science, Volume 4, Issue 3, pages 199–214, in 1985.
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Citations
Cites
Prospect Theory: An Analysis of Decision under Risk
Kahneman, D., & Tversky, A. (1979) · Econometrica · doi:10.2307/1914185 · Cited by 48,524
The Framing of Decisions and the Psychology of Choice
Tversky, A., & Kahneman, D. (1981) · Science · doi:10.1126/science.7455683 · Cited by 18,497
Arkes, H. R., & Blumer, C. (1985) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(85)90049-4 · Cited by 2,573 · cited 1×
“extensive studies by Arkes and Blumer (1985), Gregory (1982), and”
BackgroundAn economic theory of self-control.
Thaler, R. H., & Shefrin, H. M. (1981) · Journal of Political Economy · doi:10.1086/260971 · Cited by 2,203
Self-citation
Cited by
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Babin, B. J., Darden, W. R., & Griffin, M. (1994) · Journal of Consumer Research · doi:10.1086/209376 · Cited by 6,020
A perspective on judgment and choice: mapping bounded rationality.
Kahneman, D. (2003) · American Psychologist · doi:10.1037/0003-066x.58.9.697 · Cited by 5,540
The antecedents and consequences of customer satisfaction for firms
Anderson, E. W., & Sullivan, M. W. (1993) · Marketing Science · doi:10.1287/mksc.12.2.125 · Cited by 4,610
Instructional manipulation checks: Detecting satisficing to increase statistical power
Oppenheimer, D. M., Meyvis, T., & Davidenko, N. (2009) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2009.03.009 · Cited by 3,493
All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects
Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998) · Organizational Behavior and Human Decision Processes · doi:10.1006/obhd.1998.2804 · Cited by 2,592
Metadata
- Authors
- Thaler, R. H.
- Venue
- Marketing Science
- Published
- 2008-01
- Volume
- 27
- Issue
- 1
- Pages
- 15-25
- ISSN
- 0732-2399 (ISSN-L)
- 1526-548X
- OpenAlex
- W2133037631
- Cited by
- 3,415
- References
- 4
- FWCI
- 122.85
- Type
- journal article
- Language
- en
- Open access
- closed
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- Thaler, R. H. (2008). Mental Accounting and Consumer Choice. Marketing Science. https://doi.org/10.1287/mksc.1070.0330
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
