The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier
Open accessAbstract
This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real-world CSR initiative, we show that the challenger can reap superior business returns (i.e., more positive attitudinal and behavioral outcomes) among consumers who had participated in its CSR initiative, relative to those who were merely aware of the initiative. Specifically, participant consumers demonstrate the desired attitudinal and behavioral changes in favor of the challenger, regardless of their affective trust in the leader, whereas aware consumers' reactions become less favorable as their affective trust in the leader increases. Furthermore, participant consumers, but not aware ones, form a communal, trust-based bond with the challenger. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors.
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Cites
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Self-citationConsumer trust, value, and loyalty in relational exchanges
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“A more specific alternative account would suggest that the more favorable reactions of the participant versus the aware consumers are driven by the former’s lower need for cognition and lower skepticism, both of which have been linked to lower socioeconomic status (Cacioppo et al. 1996).”
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Cited by
At What Level (and in Whom) We Trust: Trust Across Multiple Organizational Levels
Fulmer, C. A., & Gelfand, M. J. (2012) · Journal of Management · doi:10.1177/0149206312439327 · Cited by 886
Homburg, C., Stierl, M., & Bornemann, T. (2013) · Journal of Marketing · doi:10.1509/jm.12.0089 · Cited by 427
Alkhadra, W. A., Khawaldeh, S., & Aldehayyat, J. (2023) · International Journal of Ethics and Systems · doi:10.1108/ijoes-05-2022-0092 · Cited by 114
Bucaro, A. C., Jackson, K. E., & Lill, J. B. (2020) · Contemporary Accounting Research · doi:10.1111/1911-3846.12542 · Cited by 95
Janssen, C., Swaen, V., & Du, S. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.07.005 · Cited by 42
Self-citationBarnard, H., & Pattit, K. (2022) · Journal of Comparative International Management · doi:10.55482/jcim.2022.32901 · Cited by 4
Nagpal, A., Rana, S., & Vyas, B. (2026) · International Research Journal of Multidisciplinary Scope · doi:10.47857/irjms.2026.v07i02.011034
“Universal GRI–BRSR Equation integrates the workforce sustainability indices into a uniNied attrition risk prediction model is represented in Equation [1].”
Metadata
- Authors
- Du, S., Bhattacharya, C. B., & Sen, S.
- Venue
- Management Science
- Published
- 2011-09
- Volume
- 57
- Issue
- 9
- Pages
- 1528-1545
- ISSN
- 0025-1909 (ISSN-L)
- 1526-5501
- OpenAlex
- W2069210232
- Cited by
- 524
- References
- 12
- FWCI
- 40.30
- Type
- journal article
- Language
- en
- Open access
- green
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