The DOI matches its Crossref record.
Master Franchising and System Growth Rates
Abstract
Master franchising is employed by a large proportion of franchise systems. Although the impact of master franchising on the control of franchise systems, and thus their operational efficiency, is equivocal, it has been consistently linked with increased growth rates. In this study of 169 franchisors, we explore the relationship between system growth rates and the use of master franchising. Although causation is not tested, the results indicate that the use of these more complex organizational forms is associated with higher system growth rates. Other related findings are reported and discussed.
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Multi-unit franchising seems to be a dominant form of ownership structure within business format franchising.
“Though multi-unit franchising seems to be a dominant form of ownership structure within business format franchising (Bradach 1995;Kaufmann and Dant 1996;Kaufmann and Kim 1995), most franchising studies have focused on single-unit franchising.”
From Control techniques and upward flow of information in franchising in distant markets: conceptualization and preliminary evidence (1998) · cites this paper as Kaufmann and Kim 1995
The use of more complex organizational forms is associated with higher system growth rates.
“The empirical results of Kaufmann and Kim (1995) and Kaufmann and Dant (1996) also indicate that the use of these more complex organizational forms is associated with higher system growth rates.”
From Control techniques and upward flow of information in franchising in distant markets: conceptualization and preliminary evidence (1998) · cites this paper as Kaufmann and Kim 1995
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Blair, R. D., & Lafontaine, F. (2005) · doi:10.1017/cbo9780511753879 · Cited by 364
Dant, R. P., & Nasr, N. I. (1998) · Journal of Business Venturing · doi:10.1016/s0883-9026(97)00040-2 · Cited by 168
Metadata
- Authors
- Kaufmann, P. J., & Kim, S. H.
- Affiliations
- Georgia State University (US)
- Yeungnam University (KR)
- Venue
- Journal of Marketing Channels
- Publisher
- Informa UK Limited
- Published
- 1995-01
- Volume
- 4
- Issue
- 1-2
- Pages
- 49-64
- ISSN
- 1046-669X (ISSN-L)
- 1540-7039
- OpenAlex
- W2037179488
- Cited by
- 82
- References
- 0
- Citations by year
- 2025: 2 · 2023: 1 · 2021: 4 · 2020: 1 · 2018: 2 · 2016: 3 · 2015: 2 · 2014: 4 · 2013: 6 · 2012: 1
- FWCI
- 5.34
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing Channels (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Entrepreneurship Studies and Influences
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
- Keywords
- franchise systems, franchisors, organizational control, operational efficiency
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