Cited by 14Franchising Strategies and PerformanceCustomer Service Quality and LoyaltyQuality and Supply Management

The DOI matches its Crossref record.

Linking Relationship Quality and Service Quality in Franchise Systems: Model and Measurement

Dant, Rajiv P., Li, Zhang G., Wortzel, Lawrence H.·1995·Journal of Marketing Channels

Abstract

This paper seeks to accomplish three related goals. In the first part, we develop the premise that delivered service quality at a franchise outlet will be a function of the quality of relationship between franchisors and their franchisees. Next, we review the literature to arrive at a comprehensive definition for ''quality of relationship'' in a franchise context. Finally, we examine the empirical literature base to evaluate the operational measures that have been employed to tap this construct. Specific recommendations about how the quality of franchisor- franchisee relationships should be measured are offered.

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Crossref · 10.1300/j049v04n01_07

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Metadata

Authors
Dant, R. P., Li, Z. G., & Wortzel, L. H.
Affiliations
  • Boston University (US)
  • University of San Francisco (US)
Venue
Journal of Marketing Channels
Published
1995-01
Volume
4
Issue
1-2
Pages
103-124
ISSN
  • 1046-669X (ISSN-L)
  • 1540-7039
OpenAlex
W1537408904
Cited by
14
References
0
Citations by year
2022: 1 · 2016: 1 · 2015: 1 · 2013: 2
FWCI
5.34
Type
journal article
Language
en
Open access
closed
Locations
Journal of Marketing Channels (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
  • Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
  • Social Sciences › Business, Management and Accounting › Management Information Systems › Quality and Supply Management
Keywords
franchise systems, franchisor-franchisee relationship, relationship quality, service quality, relationship measurement, operational measures

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