The DOI matches its Crossref record; 81 of the 81 references it cites were found in a registry or an index.
The Complexity of Context: A Service Ecosystems Approach for International Marketing
Abstract
To strengthen the theoretical foundations of international marketing (IM), the authors propose a framework for conceptualizing the complexity of the context that frames international and global exchange systems. In particular, they apply a service ecosystems approach, which is grounded in service-dominant logic and its foundational premise that service is the basis of all exchange. The proposed framework provides insight into the nature of context, a distinguishing feature of IM. The authors argue that the embeddedness of social networks and the multiplicity of institutions within a service ecosystem influence the complexity of context. They articulate the way the (co)creation of value influences and is influenced by the enactment of practices and the integration of resources through various levels (micro, meso, and macro) of interaction and institutions. They introduce the concept of “value in cultural context” to emphasize the influence of the symbolic and social components of context. The article concludes with a discussion of the research implications for how a service ecosystems view can aid in the advancement of IM theory and practice.
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Cites
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Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
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Vargo, S. L., & Lusch, R. F. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0069-6 · Cited by 7,824
Self-citationCo-creation experiences: The next practice in value creation
Prahalad, C. K., & Ramaswamy, V. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.20015 · Cited by 6,487
The New Institutional Economics: Taking Stock, Looking Ahead
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Cited by
Vargo, S. L., & Lusch, R. F. (2017) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2016.11.001 · Cited by 1,299
Self-citationCo-creation practices: Their role in shaping a health care ecosystem
Frow, P., McColl-Kennedy, J. R., & Payne, A. (2016) · Industrial Marketing Management · doi:10.1016/j.indmarman.2016.03.007 · Cited by 455
Beirão, G., Patrício, L., & Fisk, R. P. (2017) · Journal of Service Management · doi:10.1108/josm-11-2015-0357 · Cited by 271
Viewpoint: The impact of coronavirus on service ecosystems as service mega-disruptions
Kabadayi, S., O’Connor, G. E., & Tuzovic, S. (2020) · Journal of Services Marketing · doi:10.1108/jsm-03-2020-0090 · Cited by 147
Twenty-seven years of service research: a literature review and research agenda
Furrer, O., Yu Kerguignas, J., Delcourt, C., & Gremler, D. D. (2020) · Journal of Services Marketing · doi:10.1108/jsm-02-2019-0078 · Cited by 101
Metadata
- Authors
- Akaka, M. A., Vargo, S. L., & Lusch, R. F.
- Venue
- Journal of International Marketing
- Publisher
- SAGE Publications
- Published
- 2013-12
- Volume
- 21
- Issue
- 4
- Pages
- 1-20
- ISSN
- 1069-031X (ISSN-L)
- 1547-7215
- OpenAlex
- W2158122897
- Cited by
- 517
- References
- 81
- FWCI
- 63.62
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
