The DOI matches its Crossref record; 90 of the 90 references it cites were found in a registry or an index.
Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Abstract
This article focuses on belief in brands as a passport to global citizenship, defined as a person's perception that global brands create an imagined global identity. The authors assess the effects of this belief on the importance consumers assign to branded products and also examine the antecedent effects of cultural openness and consumer ethnocentrism. Their work focuses on the global youth market in the developing countries of Romania, Ukraine, and Russia and the developed U.S. market. The findings contribute to a broadened understanding of branding in a global marketplace by examining the associations between beliefs about global brands and the importance consumers attach to branded products in their daily lives.
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Cites
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Cited by
Zeugner-Roth, K. P., Žabkar, V., & Diamantopoulos, A. (2015) · Journal of International Marketing · doi:10.1509/jim.14.0038 · Cited by 454
Özsomer, A. (2012) · Journal of International Marketing · doi:10.1509/jim.11.0105 · Cited by 403
A Cultural Approach to Branding in the Global Marketplace
Cayla, J., & Arnould, E. J. (2008) · Journal of International Marketing · doi:10.1509/jimk.16.4.86 · Cited by 279
de Jong, M. G., Steenkamp, J.-B. E. M., Fox, J.-P., & Baumgartner, H. (2008) · Journal of Marketing Research · doi:10.1509/jmkr.45.1.104 · Cited by 270
Okazaki, S., Taylor, C. R., Vargas, P., & Henseler, J. (2019) · International Marketing Review · doi:10.1108/imr-04-2018-0158 · Cited by 26
Metadata
- Authors
- Strizhakova, Y., Coulter, R. A., & Price, L. L.
- Venue
- Journal of International Marketing
- Publisher
- SAGE Publications
- Published
- 2008-12
- Volume
- 16
- Issue
- 4
- Pages
- 57-85
- ISSN
- 1069-031X (ISSN-L)
- 1547-7215
- OpenAlex
- W1993724081
- Cited by
- 311
- References
- 90
- FWCI
- 29.34
- Type
- journal article
- Language
- en
- Open access
- closed
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- Strizhakova, Y., Coulter, R. A., & Price, L. L. (2008). Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries. Journal of International Marketing. https://doi.org/10.1509/jimk.16.4.57
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
