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Cited by 329

The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Open access
Tellis, Gerard J., Yin, Eden, Bell, Simon·2009·Journal of International Marketing

Abstract

Despite extensive research on consumer innovativeness, the literature does not contain a parsimonious construct that has been validated for use across countries, demographics, and categories. This study attempts to fill this gap by studying consumer innovativeness across 15 major world economies. Significantly, the authors find that four negatively valenced items constitute a construct of innovativeness that seems reasonably applicable across most countries. Although this construct of innovativeness varies systematically from country to country, common demographic antecedents emerge across countries. Within these commonalities, a measure of innovativeness shows some distinct category × demographics and category × country differences.

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Crossref · 10.1509/jimk.17.2.1

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Metadata

Authors
Tellis, G. J., Yin, E., & Bell, S.
Venue
Journal of International Marketing
Published
2009-06
Volume
17
Issue
2
Pages
1-22
ISSN
  • 1069-031X (ISSN-L)
  • 1547-7215
OpenAlex
W3123665391
Cited by
329
References
8
FWCI
42.33
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities. https://app.cochat.ai/papers/10.1509/jimk.17.2.1
The paper
Tellis, G. J., Yin, E., & Bell, S. (2009). Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities. Journal of International Marketing. https://doi.org/10.1509/jimk.17.2.1

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.