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Adoption of Chatbots for Learning among University Students: Role of Perceived Convenience and Enhanced Performance
Open accessAbstract
With the advent of internet and exponentially growing smartphone market, chatbots are becoming popular and are being widely used for interactions in varied fields. This study investigated the usage of chatbots for educational/learning purpose by university students. Wide research has been done exploring usage of chatbots in service industry; still there is vacuum regarding usage of chatbots in education for effective learning. Using path analysis, the study demonstrates validation of two newly added constructs as an extension in Technology Adoption Model and tries to understand the antecedents for intension to adopt chatbots. This study is of utmost importance to researchers, policy makers, system designers for e- learning platforms, teachers, and students in order to make learning effective.
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Malik et al. highlighted the significance of perceived ease of use in influencing students' intentions to integrate AI chatbots into their teaching methodologies.
“Similarly, Malik et al. [29] highlighted the significance of perceived ease of use in influencing students' intentions to integrate AI chatbots into their teaching methodologies.”
From Modeling teachers’ acceptance of generative artificial intelligence use in higher education: the role of AI literacy, intelligent TPACK, and perceived trust (2024) · cites this paper as [29]
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Metadata
- Authors
- Malik, R., Shrama, A., Trivedi, S., & Mishra, R.
- Affiliations
- Chitkara University (IN)
- Venue
- International Journal of Emerging Technologies in Learning (iJET)
- Published
- 2021-09-20
- Volume
- 16
- Issue
- 18
- Pages
- 200
- ISSN
- 1863-0383 (ISSN-L)
- OpenAlex
- W3200507152
- Cited by
- 93
- References
- 63
- Citations by year
- 2026: 14 · 2025: 21 · 2024: 29 · 2023: 20 · 2022: 8
- FWCI
- 12.17
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- cc-by
- Locations
- International Journal of Emerging Technologies in Learning (iJET) (publishedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
- Social Sciences › Education › Artificial Intelligence in Education
- Keywords
- chatbots, technology adoption, university students, perceived convenience, learning performance, technology acceptance model, online learning, adoption intention, educational technology
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