The DOI matches its Crossref record; 52 of the 52 references it cites were found in a registry or an index.
The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance
Abstract
Internet technology is often considered to be fundamentally changing the business paradigm and increasingly integrated into the marketing function. The authors offer a conceptual model linking market orientation, marketing competencies, and export performance and investigate the role of the Internet technology in these relationships. On the basis of an analysis of survey data from 381 manufacturing firms involved in exporting, the authors find that firms' integration of Internet technology into marketing activities generally leverages the influence of market orientation on the firms' marketing competencies (compared with competitors), which in turn have a positive impact on their export performance. The authors identify competitive intensity, firm size, and degree of export dependence as additional moderating variables.
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Cites
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Metadata
- Authors
- Prasad, V. K., Ramamurthy, K., & Naidu, G. M.
- Venue
- Journal of International Marketing
- Publisher
- SAGE Publications
- Published
- 2001-12
- Volume
- 9
- Issue
- 4
- Pages
- 82-110
- ISSN
- 1069-031X (ISSN-L)
- 1547-7215
- OpenAlex
- W2027920179
- Cited by
- 296
- References
- 52
- FWCI
- 12.28
- Type
- journal article
- Language
- en
- Open access
- closed
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- Prasad, V. K., Ramamurthy, K., & Naidu, G. M. (2001). The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance. Journal of International Marketing. https://doi.org/10.1509/jimk.9.4.82.19944
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
