A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Lamberton, Cait, Stephen, Andrew T.·2016·Journal of Marketing

DOI 10.1509/jm.15.0415

Cited by (1,000)

Items 201–300 of 1,000

Regional digitalization, dynamic capabilities and green innovation: Evidence from e-commerce demonstration cities in China
Zhaobin Fan, Rui Long, Zhixuan Shen · 2024 · Economic Modelling
What makes the difference? Employee social media brand engagement
Sherese Y. Duncan, Raeesah Chohan, João J. Ferreira · 2019 · Journal of Business and Industrial Marketing
In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions
Kelley Cours Anderson, Debra A. Laverie · 2022 · Journal of Retailing and Consumer Services
Asking Questions of AI Advertising: A Maieutic Approach
Jack Coffin · 2022 · Journal of Advertising
Digital consumer engagement in a social network: A literature review applying TCCM framework
Winee Saikia, Abhigyan Bhattacharjee · 2023 · International Journal of Consumer Studies
Small Service Businesses: Advertising Attitudes and The Use of Digital and Social Media Marketing
Henry S. Cole, Tom J DeNardin, Kenneth E. Clow · 2017 · Services Marketing Quarterly
Firm-level perspectives on social media engagement: an exploratory study
William B. Hallock, Anne L. Roggeveen, Victoria L. Crittenden · 2019 · Qualitative Market Research An International Journal
Exploring the value co-destruction model for on-line deviant behaviors of hotel customers
Shih‐Shuo Yeh, Anestis Fotiadis, Tai-Ying Chiang, Juei-Ling Ho, Tzung-Cheng T.C. Huan · 2019 · Tourism Management Perspectives
Research progress in tourism, leisure and hospitality in Europe (1969–2018)
Carles Mulet-Forteza, Erika Lunn, José M. Merigó, Patricia Horrach-Rosselló · 2020 · International Journal of Contemporary Hospitality Management
The Impact of Green Perceived Value Through Green New Products on Purchase Intention: Brand Attitudes, Brand Trust, and Digital Customer Engagement
Xuan Liu, Tae-Hoo Kim, Min‐Jae Lee · 2025 · Sustainability
Succeeding on social media: Exploring communication strategies for wine marketing
Rebecca M. Dolan, Steve Goodman · 2017 · Journal of Hospitality and Tourism Management
Are airline passengers ready for personalized dynamic pricing? A study of German consumers
Andreas Krämer, Mark Friesen, Tom Shelton · 2017 · Journal of Revenue and Pricing Management
The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
Ya You, Yi He, Qimei Chen, Miao Hu · 2020 · Information & Management
Words matter: How privacy concerns and conspiracy theories spread on twitter
Marco Visentin, Annamaria Tuan, Giandomenico Di Domenico · 2021 · Psychology and Marketing
Technology-driven evolution of design practices: envisioning the role of design in the digital era
Giulia Calabretta, Maaike S. Kleinsmann · 2017 · Journal of Marketing Management
Are you still online or are you already mobile? – Predicting the path to successful conversions across different devices
Christopher Kaatz, Christian Brock, Lilli Figura · 2019 · Journal of Retailing and Consumer Services
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
Lane T. Wakefield, Kirk L. Wakefield, Kevin Lane Keller · 2020 · Journal of Advertising
Content Hungry: How the Nutrition of Food Media Influences Social Media Engagement
Ethan Pancer, Matthew Philp, Maxwell Poole, Theodore J. Noseworthy · 2021 · Journal of Consumer Psychology
“Better together”: Right blend of business strategy and digital transformation strategies
Deepa Bhatt Mishra, Imran Ijaz Haider, Angappa Gunasekaran, Md. Nazmus Sakib, Nishtha Malik, Nripendra Pratap Rana · 2023 · International Journal of Production Economics
Wireless information technology competency and transformational leadership in supply chain management: implications for innovative capability
Teck‐Yong Eng, Kholoud Mohsen, Lin-Chih Wu · 2022 · Information Technology and People
Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships
Tuulia Nikunen, Martti Saarela, Eeva-Liisa Oikarinen, Matti Muhos, Lari Isohella · 2017 · Management
Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry
Angela Xia Liu, Jan‐Benedict E.M. Steenkamp, Jurui Zhang · 2018 · Journal of Marketing Research
Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
Michael R. Sciandra, J. Jeffrey Inman, Andrew T. Stephen · 2019 · Journal of the Academy of Marketing Science
Toward a conceptual framework for social media adoption by non-urban communities for non-profit activities: Insights from an integration of grand theories of technology acceptance
Weng Marc Lim, Ai Ling Lim, Cynthia Su Chen Phang · 2019 · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems
Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions
Jan F. Klein, Yuchi Zhang, Tomas Falk, Jaakko Aspara, Xueming Luo · 2020 · Journal of service management
Examining the customer experience in the metaverse retail revolution
Mark R. Gleim, Heath McCullough, Colin Bauer Gabler, Linda K. Ferrell, O. C. Ferrell · 2024 · Journal of Business Research
Investigating apology, perceived firm remorse and consumers’ coping behaviors in the digital media service recovery context
Kai-Yu Wang, Wen‐Hai Chih, Li‐Chun Hsu, Wei-Ching Lin · 2020 · Journal of service management
How primary and supplementary reviews affect consumer decision making? Roles of psychological and managerial mechanisms
Yonggui Wang, Samia Tariq, Tariq Hameed Alvi · 2021 · Electronic Commerce Research and Applications
RETRACTED ARTICLE: Comparative Analysis of Digital Economy-Driven Innovation Development in China: An International Perspective
Yafang Shi, Fuxiang Wei · 2024 · Journal of the Knowledge Economy · Retracted
Risk analysis in introduction of new technologies by start-ups in the Brazilian market
Pedro Marins Freire Teberga, Fábio Lotti Oliva, Masaaki “Mike” Kotabe · 2017 · Management Decision
Employee brand engagement on social media: Managing optimism and commonality
Christine Pitt, Elsamari Botha, João J. Ferreira, Jan Kietzmann · 2018 · Business Horizons
More of the same? Effects of volume and variety of social media brand engagement behavior
Tobias Schaefers, Tomas Falk, Ashish Kumar, Julia Schamari · 2021 · Journal of Business Research
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction
Shiri Melumad · 2023 · Journal of Consumer Research
Quem Lidera sua Opinião? Influência dos Formadores de Opinião Digitais no Engajamento
Marcos Inácio Severo de Almeida, Ricardo Limongi, Celso G. Camilo-Junior, R. Godoy · 2017 · Revista de Administração Contemporânea
Adoption of Online Subscription Beauty Boxes
Brijesh Sivathanu · 2018 · Journal of Electronic Commerce in Organizations
Is it What You Say or How You Say It? How Content Characteristics Affect Consumer Engagement with Brands on Facebook
Andrew T. Stephen, Michael R. Sciandra, J. Jeffrey Inman · 2015 · SSRN Electronic Journal
Organizational Structure Differentiation and Evolution of International Corporations Based on Company-Atom Analogy in the Mobile Internet Era
Kun Shi · 2021 · Mobile Information Systems
IT-related resources, digital marketing capabilities and business performance: moderating effects of digital orientation and technological turbulence
Piyush Ranjan · 2023 · Industrial Management & Data Systems
Marketing Management for Consumer Products in the Era of the Internet of Things
Reinhold Decker, Christian Stummer · 2017 · Advances in Internet of Things
The sales manager as a unit of analysis: a review and directions for future research
Richard E. Plank, David A. Reid, Steven E. Koppitsch, Jeffrey Meyer · 2018 · Journal of Personal Selling and Sales Management
Social media services branding: The use of corporate brand names
Kunal Swani, George R. Milne, Elizabeth Gelfand Miller · 2019 · Journal of Business Research
The history of academic research in marketing and its implications for the future
Brian T. Ratchford · 2020 · Spanish Journal of Marketing - ESIC
Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content
Gema Vinuales, Veronica L. Thomas · 2020 · Psychology and Marketing
The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses
Juan Gabriel Martínez‐Navalón, Vera Gelashvili, José Ramón Saura · 2020 · International Journal of Environmental Research and Public Health
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Jake D. Hoskins, Shyam Gopinath, J. Cameron Verhaal, Elham Yazdani · 2021 · Journal of the Academy of Marketing Science
Can digital transformation of the enterprise break the monopoly?
Xingfang Guo, Xiaoxiao Song, Bin Dou, Aiping Wang, Haifeng Hu · 2022 · Personal and Ubiquitous Computing
Customer satisfaction and international business: A multidisciplinary review and avenues for research
G. Tomas M. Hult, Forrest V. Morgeson, Udit Sharma, Claes Fornell · 2022 · Journal of International Business Studies
The rise, growth, and future of branded content in the digital media landscape
Nathalie Dens, Karolien Poels · 2022 · International Journal of Advertising
Mechanism and evolution trend of digital green fusion in China's regional advanced manufacturing industry
Qingfeng Tian, Weikang Shen, Yueqi Wang, Lijun Liu · 2023 · Journal of Cleaner Production
How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity
David Sugianto Lie, Billy Sung, Michelle Stankovic, Felix Septianto · 2023 · Decision Support Systems
The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda
Basu, Rituparna, Aktar, Md. Nayeem, Kumar, Satish · 2025 · Journal of Marketing Analytics
Online presence, visibility and reputation: a systematic literature review in management studies
Marco Cioppi, Ilaria Curina, Fabio Forlani, Tonino Pencarelli · 2019 · Journal of Research in Interactive Marketing
Sustaining customer engagement through social media brand communities
Jen Riley · 2020 · Journal of Global Scholars of Marketing Science
The Effects of Digital Textbooks on Students’ Academic Performance, Academic Interest, and Learning Skills
Stephanie Lee, Juho Lee, Young‐Sik Jeong · 2022 · Journal of Marketing Research
How online trust evolves over time: The role of social perception
Christine Ye, Charles F. Hofacker, John Peloza, Alexis M. Allen · 2020 · Psychology and Marketing
Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value
Xinzhong Jia, Abdul Khaliq Alvi, Muhammad Aamir Nadeem, Nadeem Akhtar, Hafiz Muhammad Fakhar Zaman · 2022 · Frontiers in Psychology
AI and consumer behavior: Trends, technologies, and future directions from a scopus-based systematic review
Riandhi, Aditya Nanda, Arviansyah, Muhammad Rifqi, Sondari, Mery Citra · 2025 · Cogent Business & Management
Praise or revenge: why do consumers post about organizations on social media
Anita H Whiting, David L. Williams, Joe F. Hair · 2019 · Qualitative Market Research An International Journal
Building customers’ resilience to negative information in the airline industry
Mário Augusto, Pedro Manuel Cortesão Godinho, Pedro Torres · 2019 · Journal of Retailing and Consumer Services
An overview of systematic literature reviews in social media marketing
Rowley, Jennifer, Keegan, Brendan James · 2020 · Journal of Information Science
Unveiling how business process management capabilities foster dynamic decision-making for effectiveness of sustainable digital transformation
Pham Quang Huy, Vu Kien Phuc · 2025 · Business Process Management Journal
The use of new technologies for corporate marketing communication in luxury retailing
Rosanna Passavanti, Eleonora Pantano, Constantinos‐Vasilios Priporas, Saverino Verteramo · 2020 · Qualitative Market Research An International Journal
How information acceptance model predicts customer loyalty?
Tiwa Park · 2020 · The Bottom Line Managing Library Finances
Gig Economy Delivery Services Versus Professional Service Providers: Consumers’ Perceptions of the Food Delivery Service
Santiago Melián González · 2021 · Technology in Society
Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity
Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman, Md Billal Hossain, Lee-Chea Hiew, Csaba Bálint Illés · 2023 · Cogent Business & Management
ESG dynamics in modern digital world: empirical evidence from firm life-cycle stages
Dan Hou, ZhongJi Liu, R. M. Ammar Zahid, Umer Sahil Maqsood · 2024 · Environment Development and Sustainability
Service quality dimensions of ride-sourcing services in Indian context
Tejas R. Shah · 2020 · Benchmarking An International Journal
The Role of Social Media in Scholarly Collaboration: An Enabler of International Research Team’s Activation?
Anna Maria Górska, Paweł Korzyński, Grzegorz Mazurek, Francesca Pucciarelli · 2020 · Journal of Global Information Technology Management
Some antecedent factors that shape SMEs adoption of social media marketing applications: a hybrid approach
Sunday Chinedu Eze, Vera Chinwendu Chinedu-Eze, Adenike O. Bello · 2020 · Journal of Science and Technology Policy Management
What Makes News Sharable on Social Media?
Xi Chen, Gordon Pennycook, David Gertler Rand · 2023 · Journal of Quantitative Description Digital Media
Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice
Nicholas H. Lurie, Jonah A. Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte H. Mason, David M. Muir, Grant M. Packard, Joseph Pancras, Ann E. Schlosser et al. · 2016 · Customer Needs and Solutions
Does bigger still mean better? How digital transformation affects the market share–profitability relationship
Felix Anton Sklenarz, Alexander Edeling, Alexander Himme, Julian R.K. Wichmann · 2024 · International Journal of Research in Marketing
SMEs Awareness and Preparation for Digital Transformation: Exploring Business Opportunities for Entrepreneurs in Saudi Arabia’s Ha’il Region
Abhishek Tripathi, Ajay Sıngh · 2024 · Sustainability
Scientific mapping and trend of conceptual change: A bibliometric analysis
Mohd Zaidi Bin Amiruddin, Achmad Samsudin, Andi Suhandi, Bayram Çoştu, Binar Kurnia Prahanı · 2024 · Social Sciences & Humanities Open
Impact of digital transformation on SME’s marketing performance: role of social media and market turbulence
Muhammad Amin, Madiha Gohar, Irfan Ali · 2025 · Discover Sustainability
Innovation in social media strategy for movie success
Madhumita Nanda, Chinmay Pattnaik, Qiang Lu · 2017 · Management Decision
Cross-Media Consumption: Insights from Super Bowl Advertising
Neeraj Bharadwaj, Michel Ballings, Prasad Anant Naik · 2020 · Journal of Interactive Marketing
Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items
Esther L. Kim, S. Tanford · 2020 · Cornell Hospitality Quarterly
Nanotechnology-based lipid systems applied to resistant bacterial control: A review of their use in the past two decades
Matheus Aparecido dos Santos Ramos, Luciani Gaspar de Toledo, Larissa Spósito, Gabriel Davi Marena, Laura Caminitti de Lima, Giovanna Capaldi Fortunato, Victor Hugo Sousa Araújo, Taís Maria Bauab, Marlus Chorilli · 2021 · International Journal of Pharmaceutics
Buy domestic or foreign brands? The moderating roles of decision focus and product quality
Sherry Xueer Yu, Guang Zhou, Jing Huang · 2021 · Asia Pacific Journal of Marketing and Logistics
A thematic exploration of the evolution of research in multichannel marketing
Bharat Vaishnav, Sourav Ray · 2022 · Journal of Business Research
Marketing without trust? – Blockchain technologies in the sharing economy as assemblage and pharmakon
Paul Haynes, Joel Hietanen · 2023 · Journal of Business Research
Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to be Known
V. Kumar, Kevin Lane Keller, Katherine N. Lemon · 2016 · Journal of Marketing
How broadcasters' characteristics affect viewers' loyalty: the role of parasocial relationships
Wei Liu, Zongshui Wang, Ling Jian, Zhuo Sun, Hong Zhao · 2023 · Asia Pacific Journal of Marketing and Logistics
The role of chief digital officer: Critical insights into an emerging field and road map for future research
Michael Christofi · 2023 · Journal of Business Research
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance
Maximilian Friess, Till Haumann, Sascha H. Alavi, Alexandru Oproiescu, Christian Schmitz, Jan Wieseke · 2024 · International Journal of Research in Marketing
Online brand communities’ contribution to digital business models
Wioleta Kucharska · 2019 · Journal of Research in Interactive Marketing
Thematic Evolution of Blue Tourism: A Scientometric Analysis and Systematic Review
Mohammed Ali Sharafuddin, Meena Madhavan · 2020 · Global Business Review
Social capacitance: Leveraging absorptive capacity in the age of social media
Anshu Saxena Arora, K. Sivakumar, Paul A. Pavlou · 2020 · Journal of Business Research
Demographic determinants of mobile marketing technology adoption by small and medium enterprises (SMEs) in Ekiti State, Nigeria
Sunday Chinedu Eze, Hart Okorie Awa, Vera Chinwendu Chinedu-Eze, Adenike O. Bello · 2021 · Humanities and Social Sciences Communications
Service transformation: How can it be achieved?
Jay A. Kandampully, Anil Bilgihan, Milos Bujisic, Andreas Kaplan, Cheryl Burke Jarvis, Yupal Sanatkumar Shukla · 2021 · Journal of Business Research
Service failures in times of crisis: An analysis of eWOM emotionality
Maximilian H. E. E. Gerrath, Alexander Mafael, Aulona Ulqinaku, Alessandro Biraglia · 2022 · Journal of Business Research
Consuming for content? Understanding social media-centric consumption
Denish Shah, Emily Webster, Gurpreet Kour · 2022 · Journal of Business Research
Do different kinds of user-generated content in online brand communities really work?
Antonia Estrella-Ramón, Fiona Ellis‐Chadwick · 2017 · Online Information Review
A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
Yun Wang, Qi Deng, Michel Rod, Shaobo Ji · 2020 · Journal of Strategic Marketing
Exploring digital transformation and technological innovation in emerging markets
Mehrgan Malekpour, Mohammadbashir Sedighi, Federica Caboni, Vincenzo Basile, Ciro Troise · 2023 · International Journal of Emerging Markets
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing: servitization, sustainability and customer empowerment
Damien Chaney, Julien Gardan, Julien de Freyman · 2021 · Journal of Business and Industrial Marketing
Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model
Luis Edwin Chimborazo Azogue, Marta Frasquet, Alejandro Mollá Descals, María José Miquel Romero · 2021 · Sustainability
Customer Experience: Extracting Topics From Tweets
Manit Mishra · 2021 · International Journal of Market Research
Sticky market webs of connection – human and nonhuman market co-codification dynamics across social media
Jonathan David Schöps, Christian Reinhardt, Andrea Hemetsberger · 2022 · European Journal of Marketing