Effects of color on emotions.
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Bright and saturated colors are more stimulating and pleasurable than grayscales.
“Moreover, bright and saturated colors are more stimulating and pleasurable than grayscales (e.g., Guilford & Smith, 1959; Valdez & Mehrabian, 1994; Wright & Rainwater, 1962).”
From Is life brighter when your phone is not? The efficacy of a grayscale smartphone intervention addressing digital well-being (2024) · cites this paper as Valdez & Mehrabian, 1994
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- Authors
- Valdez, P., & Mehrabian, A.
- Venue
- Journal of Experimental Psychology: General
- Published
- 1994
- Volume
- 123
- Issue
- 4
- Pages
- 394-409
- ISSN
- 0096-3445 (ISSN-L)
- 1939-2222
- OpenAlex
- W4319308497
- Cited by
- 1,104
- References
- 0
- Citations by year
- 2026: 94 · 2025: 82 · 2024: 66 · 2023: 59 · 2022: 68 · 2021: 83 · 2020: 80 · 2019: 61 · 2018: 61 · 2017: 59 · 2016: 53 · 2015: 56 · 2014: 30 · 2013: 43 · 2012: 33
- FWCI
- 4.59
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Experimental Psychology General (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Color perception and design
- Life Sciences › Neuroscience › Cognitive Neuroscience › Aesthetic Perception and Analysis
- Physical Sciences › Physics and Astronomy › Atomic and Molecular Physics, and Optics › Color Science and Applications
- Keywords
- color, emotions, color psychology
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