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Cited by 867

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

Effect of Service Transition Strategies on Firm Value

Fang, Eric (Er), Palmatier, Robert W., Steenkamp, Jan-Benedict E.M.·2008·Journal of Marketing
DOI 10.1509/jmkg.72.5.001
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Abstract

The authors investigate the effectiveness of service transition strategies for generating shareholder value by evaluating secondary data pertaining to 477 publicly traded manufacturing firms during 1990–2005. The impact of a firm's transition to services on firm value (as measured by Tobin's q) remains relatively flat or slightly negative until the firm reaches a critical mass of service sales (20%–30%), after which point they have an increasingly positive effect. Furthermore, the effect of service sales on firm value depends on both firm and industry factors. Service transition strategies are more effective at enhancing value when the service offerings are related more to the firm's core business and when firms have more available resources (i.e., resource slack). The impact of adding services to core products on firm value amplifies as industry turbulence increases but diminishes when the firm's core products are in high-growth industries.

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Metadata

Authors
Fang, E. (., Palmatier, R. W., & Steenkamp, J.-B. E. M.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2008-09
Volume
72
Issue
5
Pages
1-14
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.72.5.001
OpenAlex
W2071468190
Cited by
867
References
7
FWCI
51.08
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.