Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Sen, Sankar, Bhattacharya, C.B.·2001·Journal of Marketing Research
DOI 10.1509/jmkr.38.2.225.18838

Cited by (1,005)

Items 1,001–1,005 of 1,005

  1. The empirical study of CRM: Consumer‐company identification and purchase intention in the direct selling industry
    Wu, Wann‐Yih, Tsai, Cheng‐Hung · 2008 · International Journal of Commerce and Management
  2. Exploring the impact of social axioms on firm reputation: a stakeholder perspective
    West, Bettina, Hillenbrand, Carola, Money, Kevin, Ghobadian, Abby, Ireland, R. Duane · 2016 · British Journal of Management
  3. Asymmetric effects of corporate sustainability strategy on value creation among global automotive firms: a dynamic panel quantile regression approach
    Lin, Woon Leong, Lee, Chin, Law, Siong Hook · 2021 · Business Strategy and the Environment
  4. The Effect of Firm's Brand Reputation on Customer Loyalty and Customer Word of Mouth: The Mediating Role of Customer Satisfaction and Customer Trust
    Barakat Ali, Mohamed Ali · 2022 · International Business Research
  5. Effective strategies in short video advertising: leveraging influencer endorsements and discounts
    Yuan, Lin, Shi, Yan, Xia, Hao, Ye, Qiang · 2025 · Industrial Management & Data Systems