CoChat
Sign Up
Cited by 4,659Corporate Social Responsibility ReportingEnvironmental Sustainability in BusinessCorporate Social Responsibility and Sustainability

The DOI matches its Crossref record; 38 of the 38 references it cites were found in a registry or an index.

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Open access
Sen, Sankar, Bhattacharya, C.B.·2001·Journal of Marketing Research
DOI 10.1509/jmkr.38.2.225.18838
Open this paper in CoChat — free account

Abstract

In the face of marketplace polls that attest to the increasing influence of corporate social responsibility (CSR) on consumers' purchase behavior, this article examines when, how, and for whom specific CSR initiatives work. The findings implicate both company-specific factors, such as the CSR issues a company chooses to focus on and the quality of its products, and individual-specific factors, such as consumers' personal support for the CSR issues and their general beliefs about CSR, as key moderators of consumers' responses to CSR. The results also highlight the mediating role of consumers' perceptions of congruence between their own characters and that of the company in their reactions to its CSR initiatives. More specifically, the authors find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.

Overview

Integrity signals

Registry

Crossref · 10.1509/jmkr.38.2.225.18838

Cites

38 of 38 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

We couldn’t retrieve this paper’s full text, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Show all 38 references

Research works printed but not linked: 24

  1. 10.1177/002224379703400304 · DOI
  2. Aiken Leona S., 1991, Multiple Regression: Testing and Interpreting Interactions.
  3. Barich Howard, 1991, Sloan Management Review, 32, 94
  4. Beh Harris, 1994, Asian Business, 30, 70
  5. 10.1177/002224299706100106 · DOI · Paper page
  6. Chappell Tom, 1993, The Soul of a Business: Managing for Profit and the Common Good.
  7. Davids Meryl, 1990, Business and Society Review, 74, 40
  8. Davis Keith, 1975, Business and Society: Environment and Responsibility.
  9. Freedman Martin, 1982, The International Journal of Management Science, 10, 167
  10. Friedman Milton, 1970, New York Times Magazine, 32
  11. Hanssens Dominique M., 1990, Market Response Models: Econometric and Time Series Analysis.
  12. Helson Harry, 1964, Adaptation Level Theory.
  13. Kinder, Lydenberg, Domini & Co. Inc., 1999, Socrates: The Corporate Social Ratings Monitor.
  14. Lodish Leonard M., 1997, Marketing Research, 9, 38
  15. 10.2307/256342 · DOI
  16. Owen Crystal L., 1993, Review of Business, 15, 11
  17. Pride William M., 1997, Marketing: Concepts and Strategies.
  18. Sabir Nadirah Z., 1995, Black Enterprise, 25, 34
  19. Sherif Muzafer, 1961, Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change.
  20. Smith Craig, 1994, Harvard Business Review, 72, 105
  21. Stone Nan, 1992, Harvard Business Review, 70, 94
  22. Tajfel Henri, 1985, Psychology of Intergroup Relations, 2, 7
  23. The World Economic Forum in Partnership with Deloitte Touche Tomahatsu, 1999, Innovative Leaders in Globalization.
  24. Wyer Robert S., 1980, Cognitive Bases of Impression Formation and Person Memory, 227

Cited by

Sorted by citations

Items 801–900 of 1,005

Related

See all

Metadata

Authors
Sen, S., & Bhattacharya, C. B.
Affiliations
  • Baruch College (US)
  • Boston University (US)
ORCID
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
2001-05
Volume
38
Issue
2
Pages
225-243
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1509/jmkr.38.2.225.18838
OpenAlex
W2023991906
Cited by
4,659
References
38
Citations by year
2026: 122 · 2025: 165 · 2024: 249 · 2023: 283 · 2022: 261 · 2021: 267 · 2020: 293 · 2019: 280 · 2018: 305 · 2017: 298 · 2016: 287 · 2015: 302 · 2014: 277 · 2013: 270 · 2012: 224
FWCI
66.00
Type
journal article
Language
en
Open access
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
  • Journal of Marketing Research (publishedVersion)
  • SSRN Electronic Journal (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
Keywords
corporate social responsibility, consumer purchase behavior, CSR practices, purchase intention, product quality, self-congruity, moderators, mediating role

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review