Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Cited by (553)

Items 101–200 of 553

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12. The double-edged effects of emotional intelligence on the adaptive selling–salesperson-owned loyalty relationship
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41. Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context
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42. When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information
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43. Strategic Risk-Taking Propensity: The Role of Ethical Climate and Marketing Output Control
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44. Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?
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45. Sales force leadership during strategy implementation: a social network perspective
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46. Unpacking What a “Relationship” Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience
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47. Salesperson CLV orientation's effect on performance
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48. Sales Organization Recovery Management and Relationship Selling: A Conceptual Model and Empirical Test
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49. The effects of goods-related and service-related B2B brand images on customer loyalty
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50. The importance of customer’s perception of salesperson’s empathy in selling
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51. The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
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52. Using a multiple-informant approach in SCM research
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53. Exploring the Relationship between Ethical Sales Behavior, Relationship Quality, and Customer Loyalty
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54. Channel design, coordination, and performance: Future research directions
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56. Utilizing social media in a supply chain B2B setting: A knowledge perspective
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58. Creating Stronger Brands Through Consumer Experience and Engagement
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59. Switching-Costs, Corporate Image and Product Quality effect on Customer Loyalty: Kosovo Retail Market
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60. Is Interpersonal Guanxi Beneficial in Fostering Interfirm Trust? The Contingent Effect of Institutional- and Individual-Level Characteristics
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63. Effect of the use of social media in trust, loyalty and purchase intention in physical stores
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