The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Babić Rosario, Ana, Sotgiu, Francesca, De Valck, Kristine, Bijmolt, Tammo H.A.·2016·Journal of Marketing Research

DOI 10.1509/jmr.14.0380

Cited by (1,112)

Items 401–500 of 1,112

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