The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Abstract
The distinctive difference between the 1985 and the 2004 American Marketing Association definitions of marketing is the lack of exchange. In the new definition, a focus on creating and delivering value through customer relationships replaces the historical focus on the exchange paradigm. The authors welcome this change and discuss its implications, the limits of the exchange paradigm, the merits of value creation, and the future paradigm for marketing.
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Cites
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Burt, R. S. (1992) · doi:10.4159/9780674029095 · Cited by 9,093
Structural Holes and Good Ideas
Burt, R. S. (2004) · American Journal of Sociology · doi:10.1086/421787 · Cited by 5,642
Cited by
Lou, C., & Yuan, S. (2019) · Journal of Interactive Advertising · doi:10.1080/15252019.2018.1533501 · Cited by 2,795
Contextualization and value-in-context: How context frames exchange
Chandler, J. D., & Vargo, S. L. (2011) · Marketing Theory · doi:10.1177/1470593110393713 · Cited by 1,161
Managing Co-creation Design: A Strategic Approach to Innovation
Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015) · British Journal of Management · doi:10.1111/1467-8551.12087 · Cited by 518
A stakeholder perspective of the value proposition concept
Frow, P., & Payne, A. (2011) · European Journal of Marketing · doi:10.1108/03090561111095676 · Cited by 424
Serving yourself: value self-creation in health care service
Zainuddin, N., Tam, L., & McCosker, A. (2016) · Journal of Services Marketing · doi:10.1108/jsm-02-2016-0075 · Cited by 75
Metadata
- Authors
- Sheth, J. N., & Uslay, C.
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 2007-09
- Volume
- 26
- Issue
- 2
- Pages
- 302-307
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W2047916203
- Cited by
- 340
- References
- 3
- FWCI
- 30.72
- Type
- journal article
- Language
- en
- Open access
- closed
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