CONSUMER ATTITUDE AND BEHAVIOUR TOWARDS FOOD WASTE

Uniwersytet Warmińsko-Mazurski w Olsztynie; Radzymińska, Monika; Jakubowska, Dominika; Staniewska, Katarzyna

doi:10.17306/jard.2016.20

Cited by 46Food Waste Reduction and SustainabilityWaste Management and RecyclingNutrition, Health and Food Behavior

CONSUMER ATTITUDE AND BEHAVIOUR TOWARDS FOOD WASTE

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Uniwersytet Warmińsko-Mazurski w Olsztynie, Radzymińska, Monika, Jakubowska, Dominika, Staniewska, Katarzyna·2016·Journal of Agribusiness and Rural Development

DOI 10.17306/jard.2016.20

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Abstract

This paper presents the attitudes and behaviour of young consumers towards food waste based on a pilot qualitative research and data published in the literature. Qualitative research was conducted with the use of focus grou p method, with approximately 8-10 selected students per group. Four focus group sessions were held, with open discussion led by a moderator and the scenario containing problematic issues. The study included a total of thirty-seven students, aged 22- 25 years. Studies have shown that negative attitude of household towards food waste is not frequently refl ected in consumers' behaviour, despite their fundamental knowledge on how to reduce food waste. Respondents emphasized the need for educational campaigns. Properly selected and presented information will stimulate both consumer's attitude and behaviour.

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Some consumers associate food waste with negative emotions such as disgust, hate, frustration, annoyance, and anxiety.
“Some consumers also associate food waste with emotions of 'disgust ' (Radzyminska et al., 2016;Waitt and Phillips, 2016;Watson and Meah, 2012), 'hate' (Waitt and Phillips, 2016), 'frustration' or 'annoyance' (Graham-Rowe et al., 2014), and 'anxiety' (Evans, 2011a;Graham-Rowe et al., 2014).”
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“Some consumers also associate food waste with emotions of ‘disgust’ (Radzyminska et al., 2016; Waitt and Phillips, 2016; Watson and Meah, 2012), ‘hate’ (Waitt and Phillips, 2016), ‘frustration’ or ‘annoyance’ (Graham-Rowe et al.”
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Authors: Olsztynie, U. W.-M. W., Radzymińska, M., Jakubowska, D., & Staniewska, K.
Affiliations: University of Warmia and Mazury in Olsztyn (PL)
ORCID: Radzymińska, Monika
Jakubowska, Dominika
Staniewska, Katarzyna
Venue: Journal of Agribusiness and Rural Development
Publisher: Uniwersytet Przyrodniczy w Poznaniu (Poznan University of Life Sciences)
Published: 2016-03-30
Volume: 10
Issue: 1
ISSN: 1899-5241 (ISSN-L)
DOI: 10.17306/jard.2016.20
OpenAlex: W2553655640
Cited by: 46
References: 15
Citations by year: 2026: 4 · 2025: 1 · 2024: 3 · 2023: 4 · 2022: 12 · 2021: 9 · 2020: 6 · 2019: 1 · 2018: 4 · 2017: 2
FWCI: 2.94
Type: journal article
Language: en
Open access: diamond
doi.org
Licence: cc-by-nc
Locations: Journal of Agribusiness and Rural Development (publishedVersion, cc-by-nc)
RePEc: Research Papers in Economics (submittedVersion)
AgEcon Search (University of Minnesota, USA) (submittedVersion, cc-by-nc-nd)
DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
AgEcon Search (University of Minnesota, USA)
Topics: Life Sciences › Agricultural and Biological Sciences › Food Science › Food Waste Reduction and Sustainability
Physical Sciences › Environmental Science › Waste Management and Disposal › Waste Management and Recycling
Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
Keywords: food waste, consumer attitudes, consumer behavior, young consumers, university students, household food waste, food waste reduction, educational campaigns, attitude-behavior gap

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CONSUMER ATTITUDE AND BEHAVIOUR TOWARDS FOOD WASTE

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