Reducing food waste: an investigation on the behaviour of Italian youths
Abstract
Purpose – The purpose of this paper is to assess the knowledge of youths concerning food waste as well as to identify factors that influence changes in behaviour concerning food wasted and planning shopping for preventing it. Design/methodology/approach – The data used were collected from a sample of 233 students at Roma-Tre University in Italy. Probit models were specified to identify factors affecting food waste reduction in both pre-shopping and consumption phases. Findings – Results show that the more aware youths are concerning food waste, the more likely they are to reduce leftovers. In contrast, the concern about food freshness increases waste. A greater awareness of the consequences of food wasted increases the likelihood that youths will make a shopping list. Research limitations/implications – The main limitation of the study can be found in the non-probabilistic sampling design used for the collection of data. Practical implications – This study provides information for both social marketers and policy makers. New educational campaigns against food waste should be carried out by providing them with a realistic perception of food waste as well as by teaching young consumers how to recognize the level of freshness of food. Originality/value – This study provides a first insight of the factors that influence food waste reduction as well as the habit of making a shopping list from an individual perspective.
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Consumers who understand and concern about the severity of the FLW problem have lower FLW and the FLW reduction intention is also known to be larger.
“In other words, consumers who understand and concern about the severity of the FLW problem have lower FLW and the FLW reduction intention is also known to be larger [98,99,100].”
From Understanding Food Loss and Waste—Why Are We Losing and Wasting Food? (2019) · cites this paper as [98]
Concern about food waste is a significant predictor of food waste reduction.
“Concern about food waste is a significant predictor of food waste reduction (Principato et al., 2015)”
From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Principato et al., 2015
Principato et al. (2015) found that 60% of respondents were strongly convinced that product packaging has a greater environmental impact than food waste.
“For example, Principato et al. (2015) have found that 60% of respondents were strongly convinced that product packaging has a greater environmental impact than food waste.”
From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Principato et al., 2015
People who have a lower risk perception when consuming leftovers (of getting poisoned by food), throw away less food.
“People who have a lower risk perception when consuming leftovers (of getting poisoned by food), throw away less food (Principato et al., 2015;Visschers et al., 2016).”
From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Principato et al., 2015
People who think that it is better to throw away leftovers than to risk eating unsafe food are less likely to reduce food waste.
“People who think that it is better to throw away leftovers than to risk eating unsafe food are less likely to reduce food waste (Principato et al., 2015).”
From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Principato et al., 2015
Households with different income levels differ in particular with regards to their attitudes towards food waste reduction.
“or report that households with different income levels differ in particular with regards to their attitudes towards food waste reduction (Principato et al., 2015;Qi and Roe, 2016)”
From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Principato et al., 2015
Some studies indicate that gender does not have a significant effect on food waste.
“others indicate that gender does not have a significant effect (Principato et al., 2015)”
From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Principato et al., 2015
There is a significant relationship between reduced food waste and information provided both online and in traditional newspapers.
“In contrast, Principato et al. (2015) find a significant relationship between reduced food waste and information provided both online and in traditional newspapers.”
From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Principato et al., 2015
Most consumers believe that packaging-related waste has a greater environmental impact than food waste.
“Most consumers believe that packaging-related waste has a greater environmental impact than food waste, since food is natural and biodegradable (Principato et al., 2015;Williams et al., 2012).”
From Avoiding food becoming waste in households – The role of packaging in consumers’ practices across different food categories (2020) · cites this paper as Principato et al., 2015
The confusion created by different kinds of labels and associated food waste has been documented extensively in the literature, yet the problem seems to persist.
“The confusion created by different kinds of labels and associated food waste has been documented extensively in the literature (Hebrok and Boks, 2017;Principato et al., 2015;Schanes et al., 2018), yet the problem seems to persist.”
From Avoiding food becoming waste in households – The role of packaging in consumers’ practices across different food categories (2020) · cites this paper as Principato et al., 2015
The contribution of FLW to the carbon footprint in a food packaging system is, in most cases, higher than that of the production and waste management of the packaging.
“the contribution of FLW to the carbon footprint in a food packaging system is, in most cases, higher than that of the production and waste management of the packaging [34].”
From Packaging-Related Food Losses and Waste: An Overview of Drivers and Issues (2019) · cites this paper as [34]
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- Authors
- Principato, L., Secondi, L., & Pratesi, C. A.
- Affiliations
- Sapienza University of Rome (IT)
- Università degli Studi della Tuscia (IT)
- Roma Tre University (IT)
- Venue
- British Food Journal
- Publisher
- Emerald
- Published
- 2015-02-02
- Volume
- 117
- Issue
- 2
- Pages
- 731-748
- ISSN
- 0007-070X (ISSN-L)
- OpenAlex
- W2093945116
- Cited by
- 359
- References
- 21
- Citations by year
- 2026: 37 · 2025: 36 · 2024: 36 · 2023: 51 · 2022: 39 · 2021: 44 · 2020: 35 · 2019: 38 · 2018: 19 · 2017: 15 · 2016: 6 · 2015: 3
- FWCI
- 19.14
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- British Food Journal (publishedVersion)
- UnitusOpen (Tuscia University) (submittedVersion)
- Iris (Roma Tre University) (submittedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Food Science › Food Waste Reduction and Sustainability
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Physical Sciences › Environmental Science › Ecology › Agriculture Sustainability and Environmental Impact
- Keywords
- food waste reduction, youth behavior, consumer awareness, shopping lists, leftover food, university students, Italian youth
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