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Cited by 376

The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.

How Low Should You Go? Low Response Rates and the Validity of Inference in IS Questionnaire Research

Open access
University of Central Florida, Sivo, Stephen, Saunders, Carol, University of Central Florida, Chang, Qing, University of Central Florida, Jiang, James, University of Central Florida·2006·Journal of the Association for Information Systems

Abstract

We believe IS researchers can and should do a better of job of improving (assuring) the validity of their findings by minimizing nonresponse error. To demonstrate that there is, in fact, a problem, we first present the response rates reported in six well-regarded IS journals and summarize how nonresponse error was estimated and handled in published IS research. To illustrate how nonresponse error may bias findings in IS research, we calculate its impact on confidence intervals. After demonstrating the impact of nonresponse on research findings, we discuss three post hoc remedies and three preventative measures for the IS researcher to consider. The paper concludes with a general discussion about nonresponse and its implications for IS research practice. In our delimitations section, we suggest directions for further exploring external validity.

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Metadata

Authors
University of Central Florida, Sivo, S., Saunders, C., University of Central Florida, Chang, Q., University of Central Florida, Jiang, J., & University of Central Florida
Venue
Journal of the Association for Information Systems
Published
2006-06
Volume
7
Issue
6
Pages
351-414
ISSN
1536-9323 (ISSN-L)
OpenAlex
W1533390111
Cited by
376
References
8
FWCI
25.36
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: How Low Should You Go? Low Response Rates and the Validity of Inference in IS Questionnaire Research. https://app.cochat.ai/papers/10.17705/1jais.00093
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University of Central Florida, Sivo, S., Saunders, C., University of Central Florida, Chang, Q., University of Central Florida, Jiang, J., & University of Central Florida. (2006). How Low Should You Go? Low Response Rates and the Validity of Inference in IS Questionnaire Research. Journal of the Association for Information Systems. https://doi.org/10.17705/1jais.00093

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