The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
R.J. Reynolds’ Targeting of African Americans: 1988–2000
Abstract
Objectives. The purpose of this study was to describe RJ Reynolds (RJR) Tobacco Company’s strategy for targeting African Americans, as revealed in tobacco industry documents and magazine advertisements. Methods. The authors searched industry documents to determine RJR’s strategies and analyzed magazine advertising during 2 periods: the time of the launch of the company’s Uptown cigarette (1989–1990) and a decade later (1999–2000). Results. RJR’s efforts to target the African American market segment existed before and after Uptown, and the company’s strategy was largely implemented via other RJR brands. Advertisements featured mentholated cigarettes, fantasy/escape, expensive objects, and nightlife. Conclusions. To help all populations become tobacco-free, tobacco control practitioners must understand and counter tobacco industry strategies.
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“The tobacco industry has used promotional 4 and coalitionbuilding tactics to specifically target particular groups (including African Americans 5-7 ; Hispanics 6,8,9 ; lesbian, gay, bisexual, transgender, queer, and questioning community 10,11 ; and women 12-14 ).”
From Tobacco Industry Promotional Strategies Targeting American Indians/Alaska Natives and Exploiting Tribal Sovereignty (2019) · cites this paper as [5]
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Reliability of Nominal Data Based on Qualitative Judgments
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Cited by
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Lempert, L. K., & Glantz, S. A. (2019) · Nicotine & Tobacco Research · doi:10.1093/ntr/nty048 · Cited by 53
Metadata
- Authors
- Balbach, E. D., Gasior, R. J., & Barbeau, E. M.
- Affiliations
- Edith D. Balbach is with the Community Health Program, Tufts University, Medford, Mass.
- Venue
- American Journal of Public Health
- Publisher
- American Public Health Association
- Published
- 2003-05
- Volume
- 93
- Issue
- 5
- Pages
- 822-827
- ISSN
- 0090-0036
- 1541-0048
- Cited by
- 115
- References
- 2
- Language
- en
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- Balbach, E. D., Gasior, R. J., & Barbeau, E. M. (2003). R.J. Reynolds’ Targeting of African Americans: 1988–2000. American Journal of Public Health. https://doi.org/10.2105/ajph.93.5.822
