Innovative Online Platforms: Research Opportunities
Open accessAbstract
Economic growth in many countries is increasingly driven by successful startups that operate as online platforms. These success stories have motivated us to define and classify various online platforms according to their business models. This study discusses strategic and operational issues arising from five types of online platforms (resource sharing, matching, crowdsourcing, review, and crowdfunding) and presents some research opportunities for operations management scholars to explore.
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Liquidity ensures transaction execution, and data and analytics (including peer-review systems) create value by decreasing information asymmetries between peer groups and reducing search costs.
“Liquidity ensures transaction execution, and data and analytics (including peer-review systems) create value by decreasing information asymmetries between the peer groups and reducing search costs”
From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Chen et al., 2018
Section 3.1 (p. 5) describes platform value in terms of reducing information asymmetries between user groups and the costs of searching and matching. Section 4.1 (p. 10) says bilateral ratings can foster trust and reduce search and matching frictions, while Section 4.3 (p. 17) discusses data-analytics tools. The cited paper does not establish that liquidity ensures transaction execution. (LLM, conf=0.87)
Experimental — accuracy not yet measuredBoth drivers and users can sign up with several platforms and switch on a case-by-case basis, depending on a platform's surge pricing strategies, temporary promotions, and quality matches.
“For example, both drivers and users can sign up with several platforms and switch on a case-by-case basis, depending on a platform's surge pricing strategies, the availability of temporary promotions, and quality matches (Chen et al., 2018).”
From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Chen et al., 2018
Section 4.1 (p. 12) says drivers may multi-home and customers face low switching costs, choosing whichever service meets their needs sooner. It also discusses surge pricing and driver bonuses, but does not say that drivers and users switch case by case based on surge prices, temporary promotions, or match quality. (LLM, conf=0.84)
Experimental — accuracy not yet measuredThe platform specifies the "rules of engagement," including information to be provided on listings, pricing schedules, search criteria and ratings, and stakeholder privacy protection and data security.
“The platform specifies the “rules of engagement,” including the information to be provided on listings, pricing schedules, search criteria and ratings for uses to search, interact and transact (Chen et al., 2018), and stakeholder privacy protection and data security”
From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Chen et al., 2018
Such strategies increase switching costs and provide incentives for providers and users to become more loyal to a platform.
“Such strategies increase switching costs and provide incentives for providers and users to become more loyal to a platform (Chen et al., 2018).”
From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Chen et al., 2018
Tools to build loyalty include evangelizing, milestoning, badging and documenting, and incentive systems for service providers to increase their activity on the platform.
“Potential responses are tools to build loyalty include evangelizing, milestoning, badging and documenting (Perren and Kozinets, 2018), and incentive systems for service providers to increase their activity on the platform (Chen et al., 2018).”
From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Chen et al., 2018
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Platforms in the peer-to-peer sharing economy
Wirtz, J., So, K. K. F., Mody, M. A., Liu, S. Q., & Chun, H. H. (2019) · Journal of Service Management · doi:10.1108/josm-11-2018-0369 · Cited by 414 · see citing works
- Authors
- Chen, Y.-J., Dai, T., Korpeoglu, C. G., Körpeoğlu, E., Sahin, O., Tang, C. S., & Xiao, S.
- Affiliations
- Hong Kong University of Science and Technology (HK)
- Johns Hopkins University (US)
- Eindhoven University of Technology (NL)
- University College London (GB)
- University of California, Los Angeles (US)
- Fudan University (CN)
- Corresponding author
- Korpeoglu, C. Gizem
- Venue
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Published
- 2018
- ISSN
- 1556-5068 (ISSN-L)
- OpenAlex
- W3122217021
- Cited by
- 21
- References
- 2
- Citations by year
- 2026: 1 · 2025: 1 · 2024: 2 · 2023: 3 · 2022: 2 · 2021: 3 · 2020: 1 · 2019: 5 · 2018: 3
- Type
- posted content
- Language
- en
- Open access
- green
- doi.org
- Locations
- SSRN Electronic Journal (acceptedVersion)
- UCL Discovery (University College London) (submittedVersion, public-domain)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
- Social Sciences › Sociology and Political Science › Digital Economy and Work Transformation
- Keywords
- digital platforms, business models, startups, resource sharing platform, matching platforms, crowdsourcing, online review platforms, crowdfunding, operations management, platform strategy, platform classification
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