PreprintCited by 21Digital Platforms and EconomicsSharing Economy and PlatformsDigital Economy and Work Transformation

Innovative Online Platforms: Research Opportunities

Open access
Chen, Ying-Ju, Dai, Tinglong, Korpeoglu, C. Gizem, Körpeoğlu, Ersin, Sahin, Ozge, Tang, Christopher S., Xiao, Shihong·2018·SSRN Electronic Journal

Abstract

Economic growth in many countries is increasingly driven by successful startups that operate as online platforms. These success stories have motivated us to define and classify various online platforms according to their business models. This study discusses strategic and operational issues arising from five types of online platforms (resource sharing, matching, crowdsourcing, review, and crowdfunding) and presents some research opportunities for operations management scholars to explore.

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Crossref · 10.2139/ssrn.3098921

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  • Liquidity ensures transaction execution, and data and analytics (including peer-review systems) create value by decreasing information asymmetries between peer groups and reducing search costs.

    “Liquidity ensures transaction execution, and data and analytics (including peer-review systems) create value by decreasing information asymmetries between the peer groups and reducing search costs”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Chen et al., 2018

    Section 3.1 (p. 5) describes platform value in terms of reducing information asymmetries between user groups and the costs of searching and matching. Section 4.1 (p. 10) says bilateral ratings can foster trust and reduce search and matching frictions, while Section 4.3 (p. 17) discusses data-analytics tools. The cited paper does not establish that liquidity ensures transaction execution. (LLM, conf=0.87)

    Experimental — accuracy not yet measured
  • Both drivers and users can sign up with several platforms and switch on a case-by-case basis, depending on a platform's surge pricing strategies, temporary promotions, and quality matches.

    “For example, both drivers and users can sign up with several platforms and switch on a case-by-case basis, depending on a platform's surge pricing strategies, the availability of temporary promotions, and quality matches (Chen et al., 2018).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Chen et al., 2018

    Section 4.1 (p. 12) says drivers may multi-home and customers face low switching costs, choosing whichever service meets their needs sooner. It also discusses surge pricing and driver bonuses, but does not say that drivers and users switch case by case based on surge prices, temporary promotions, or match quality. (LLM, conf=0.84)

    Experimental — accuracy not yet measured
  • The platform specifies the "rules of engagement," including information to be provided on listings, pricing schedules, search criteria and ratings, and stakeholder privacy protection and data security.

    “The platform specifies the “rules of engagement,” including the information to be provided on listings, pricing schedules, search criteria and ratings for uses to search, interact and transact (Chen et al., 2018), and stakeholder privacy protection and data security”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Chen et al., 2018

  • Such strategies increase switching costs and provide incentives for providers and users to become more loyal to a platform.

    “Such strategies increase switching costs and provide incentives for providers and users to become more loyal to a platform (Chen et al., 2018).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Chen et al., 2018

  • Tools to build loyalty include evangelizing, milestoning, badging and documenting, and incentive systems for service providers to increase their activity on the platform.

    “Potential responses are tools to build loyalty include evangelizing, milestoning, badging and documenting (Perren and Kozinets, 2018), and incentive systems for service providers to increase their activity on the platform (Chen et al., 2018).”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Chen et al., 2018

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Cites

Flagged first, then by citations

Research works printed but not linked: 29

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Authors
Chen, Y.-J., Dai, T., Korpeoglu, C. G., Körpeoğlu, E., Sahin, O., Tang, C. S., & Xiao, S.
Affiliations
  • Hong Kong University of Science and Technology (HK)
  • Johns Hopkins University (US)
  • Eindhoven University of Technology (NL)
  • University College London (GB)
  • University of California, Los Angeles (US)
  • Fudan University (CN)
Corresponding author
Korpeoglu, C. Gizem
Venue
SSRN Electronic Journal
Publisher
Elsevier BV
Published
2018
ISSN
1556-5068 (ISSN-L)
OpenAlex
W3122217021
Cited by
21
References
2
Citations by year
2026: 1 · 2025: 1 · 2024: 2 · 2023: 3 · 2022: 2 · 2021: 3 · 2020: 1 · 2019: 5 · 2018: 3
Type
posted content
Language
en
Open access
Locations
  • SSRN Electronic Journal (acceptedVersion)
  • UCL Discovery (University College London) (submittedVersion, public-domain)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
  • Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
  • Social Sciences › Sociology and Political Science › Digital Economy and Work Transformation
Keywords
digital platforms, business models, startups, resource sharing platform, matching platforms, crowdsourcing, online review platforms, crowdfunding, operations management, platform strategy, platform classification

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