There are plenty of fish in the sea: the effects of choice overload and reversibility on online daters’ satisfaction with selected partners
Abstract
Online dating is often lauded for improving the dating experience by giving singles large pools of potential partners from whom to choose. This experiment investigates how the number of choices online daters are given, and whether these choices are reversible, affects romantic outcomes. Drawing on the choice overload and decision reversibility theoretical frameworks, we show that, a week after making their selection, online daters who chose from a large set of potential partners (i.e., 24) were less satisfied with their choice than those who selected from a small set (i.e., 6), and were more likely to change their selection. While choice reversibility did not affect daters’ satisfaction, those who selected from a large pool and had the ability to reverse their choice were the least satisfied with their selected partner after one week. The results advance understanding of how media features related to choice affect interpersonal evaluations.
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People who made online partner selections from a large choice set were less satisfied with their decision the following week than those who chose from a small set.
“In one set of laboratory experiments, people who made online partner selections from a large (versus small) choice set were less satisfied with their decision the following week [24].”
From Two social lives: how differences between online and offline interaction influence social outcomes (2020) · cites this paper as [24]
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- Authors
- D’Angelo, J. D., & Toma, C. L.
- Affiliations
- University of Wisconsin–Madison (US)
- Corresponding author
- D’Angelo, Jonathan D.
- Venue
- Media Psychology
- Publisher
- Informa UK Limited
- Published
- 2016-02-16
- Volume
- 20
- Issue
- 1
- Pages
- 1-27
- ISSN
- 1521-3269 (ISSN-L)
- 1532-785X
- OpenAlex
- W2274746934
- Cited by
- 124
- References
- 74
- Citations by year
- 2026: 9 · 2025: 16 · 2024: 33 · 2023: 11 · 2022: 14 · 2021: 10 · 2020: 11 · 2019: 12 · 2018: 6 · 2017: 1 · 2016: 1
- FWCI
- 5.76
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Media Psychology (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Psychology › Social Psychology › Attachment and Relationship Dynamics
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- online dating, choice overload, partner satisfaction, romantic relationships, choice set size, mate choice
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