The DOI matches its Crossref record.
Marketing as Exchange
Abstract
The exchange concept is a key factor in understanding the expanding role of marketing.
Overview
Integrity signals
Registry
Cites
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Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Value is created by and exchanged within the whole stakeholder network, which inherently constitutes a marketing issue (Bagozzi 1975;Jurgens et al. 2010).”
From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Bagozzi 1975
Citations
Cited by
Sorted by citations
Customer Satisfaction and Word of Mouth
Anderson, E. W. (1998) · Journal of Service Research · doi:10.1177/109467059800100102 · Cited by 2,227
Residents' perceptions on tourism impacts
Ap, J. (1992) · Annals of Tourism Research · doi:10.1016/0160-7383(92)90060-3 · Cited by 1,715
Contextualization and value-in-context: How context frames exchange
Chandler, J. D., & Vargo, S. L. (2011) · Marketing Theory · doi:10.1177/1470593110393713 · Cited by 1,161
Co-creation and co-destruction: A practice-theory based study of interactive value formation
Echeverri, P., & Skålén, P. (2011) · Marketing Theory · doi:10.1177/1470593111408181 · Cited by 993
Adopting a service logic for marketing
Grönroos, C. (2006) · Marketing Theory · doi:10.1177/1470593106066794 · Cited by 975
Metadata
- Authors
- Bagozzi, R. P.
- Affiliations
- Northwestern University (US)
- Corresponding author
- Bagozzi, Richard P.
- ORCID
- Bagozzi, Richard P.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1975-10
- Volume
- 39
- Issue
- 4
- Pages
- 32-39
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2318181140
- Cited by
- 1,648
- References
- 0
- Citations by year
- 2026: 24 · 2025: 24 · 2024: 24 · 2023: 35 · 2022: 41 · 2021: 59 · 2020: 69 · 2019: 50 · 2018: 55 · 2017: 72 · 2016: 66 · 2015: 77 · 2014: 77 · 2013: 65 · 2012: 79
- FWCI
- 26.00
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Keywords
- social exchange theory, role of marketing, marketing theory
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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