Managing Brand Equity: Capitalizing on the Value of a Brand Name

Smith, Daniel C., Aaker, David A.·1992·Journal of Marketing

DOI 10.2307/1252048

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Authors: Smith, D. C., & Aaker, D. A.
Venue: Journal of Marketing
Publisher: SAGE Publications
Published: 1992-04
Volume: 56
Issue: 2
Pages: 125
ISSN: 0022-2429 (ISSN-L)
DOI: 10.2307/1252048
OpenAlex: W2954694796
Cited by: 2,449
References: 0
FWCI: 30.73
Type: journal article
Language: en
Open access: closed

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