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Partial Least Squares Structural Equation Modeling
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“PLS-SEM is appropriate in this context because it estimates the relationships among latent variables while emphasizing explained variance and predictive relevance.”
From Understanding consumer purchase intention in social media influencer marketing: the mediating role of parasocial relationship and trust in the Moroccan context (2026) · cites this paper as Sarstedt et al., 2021
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“Given the study's primary focus on variance explanation and predictive relevance across multiple endogenous constructs, PLS-SEM was retained as the most appropriate analytical approach (Sarstedt et al., 2021).”
From Understanding consumer purchase intention in social media influencer marketing: the mediating role of parasocial relationship and trust in the Moroccan context (2026) · cites this paper as Sarstedt et al., 2021
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User Acceptance of Information Technology: Toward A Unified View1
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Henseler, J., Hubona, G., & Ray, P. A. (2016) · Industrial Management & Data Systems · doi:10.1108/imds-09-2015-0382 · Cited by 7,173
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Hair, J. F., Howard, M. C., & Nitzl, C. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2019.11.069 · Cited by 5,446
Self-citationPredictive model assessment in PLS-SEM: guidelines for using PLSpredict
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J.-H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019) · European Journal of Marketing · doi:10.1108/ejm-02-2019-0189 · Cited by 4,618
Self-citationCommon Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013)
Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., Ketchen, D. J., Hair, J. F., Hult, G. T. M., & Calantone, R. J. (2014) · Organizational Research Methods · doi:10.1177/1094428114526928 · Cited by 3,332
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Metadata
- Authors
- Sarstedt, M., Ringle, C. M., & Hair, J. F.
- Venue
- Handbook of Market Research
- Publisher
- Springer International Publishing
- Published
- 2021
- Pages
- 1-47
- Cited by
- 876
- References
- 21
- Language
- en
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