The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior
Abstract
The authors develop and test a theory of how public service advertisements function to induce helping responses. Building on Lazarus's general theory of emotion and adaptation, they hypothesize that public service ads designed to reduce the incidence of child abuse stimulate negative emotions; these, in turn, lead to empathic reactions and end with the decision to help. Two field experiments are conducted to test the theory.
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Cites
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Folkman, S. (2013) · Encyclopedia of Behavioral Medicine · doi:10.1007/978-1-4419-1005-9_215 · Cited by 27,833
Russell, J. A. (1980) · Journal of Personality and Social Psychology · doi:10.1037/h0077714 · Cited by 16,334
Lazarus, R. S. (1991) · doi:10.1093/oso/9780195069945.001.0001 · Cited by 12,691
Measuring individual differences in empathy: Evidence for a multidimensional approach.
Davis, M. H. (1983) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.44.1.113 · Cited by 10,272
The Cognitive Structure of Emotions
Ortony, A., Clore, G. L., & Collins, A. (1988) · doi:10.1017/cbo9780511571299 · Cited by 6,208
Bower, G. H. (1981) · American Psychologist · doi:10.1037/0003-066x.36.2.129 · Cited by 4,154
Emotion knowledge: further exploration of a prototype approach
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Frustration-aggression hypothesis: Examination and reformulation.
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Coping as a mediator of emotion
Folkman, S., & Lazarus, R. S. (1988) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.54.3.466 · Cited by 2,103
Cited by
The Role of Emotions in Marketing
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999) · Journal of the Academy of Marketing Science · doi:10.1177/0092070399272005 · Cited by 3,349
Self-citationCustomer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing
Tax, S. S., Brown, S. W., & Chandrashekaran, M. (1998) · Journal of Marketing · doi:10.2307/1252161 · Cited by 2,723
The Face of Need: Facial Emotion Expression on Charity Advertisements
Small, D. A., & Verrochi, N. M. (2009) · Journal of Marketing Research · doi:10.1509/jmkr.46.6.777 · Cited by 546
Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
Cotte, J., Coulter, R. A., & Moore, M. (2005) · Journal of Business Research · doi:10.1016/s0148-2963(03)00102-4 · Cited by 324
Guilt appeals: persuasion knowledge and charitable giving
Hibbert, S., Smith, A., Davies, A., & Ireland, F. (2007) · Psychology & Marketing · doi:10.1002/mar.20181 · Cited by 300
Metadata
- Authors
- Bagozzi, R. P., & Moore, D. J.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1994-01
- Volume
- 58
- Issue
- 1
- Pages
- 56-70
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2082934638
- Cited by
- 587
- References
- 12
- FWCI
- 101.96
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
