Optimal Betting Odds Against Insider Traders
Abstract
This paper examines the optimal pricing decision of a bookmaker facing a group of gamblers, some of whom have superior information to the bookmaker. The central result is that the normalized betting odds diverge systematically from the true possibilities of winning. Specifically, it is optimal for the bookmaker to follow a "square root rule" in which the ratio of posted prices is given by the square root of the ratio of winning probabilities. One consequence of this rule is that the betting odds understate the winning chances of the favorites and exaggerate the winning chances of the longshots. This is precisely the bias observed in several empirical investigations of betting markets. Copyright 1991 by Royal Economic Society.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Cited by
Sorted by citations
Why are Gambling Markets Organised so Differently from Financial Markets?
Levitt, S. D. (2004) · The Economic Journal · doi:10.1111/j.1468-0297.2004.00207.x · Cited by 377 · see citing works
“parimutuel horse-race betting (Ali, 1977; Golec and Tamarkin, 1998; Jullien and Salanie, 2000; Shin, 1991, 1992, 1993; Thaler and Ziemba, 1988; Vaughan Williams and Paton, 1997).”
Forecasting football results and the efficiency of fixed‐odds betting
Goddard, J. A., & Asimakopoulos, I. G. (2004) · Journal of Forecasting · doi:10.1002/for.877 · Cited by 184 · see citing works
“Alternatively longshot bias may be a consequence of insiders trading on the basis of private information (Shin, 1991, 1992, 1993; Vaughan Williams and Paton, 1997), or informed traders intervening to exploit profitable betting opportunities created by the actions of uninformed, pleasure bettors…”
BackgroundThe Favourite-Longshot Bias and Market Efficiency in UK Football Betting
Cain, M., Law, D., & Peel, D. (2000) · Scottish Journal of Political Economy · doi:10.1111/1467-9485.00151 · Cited by 152 · see citing works
Aggregation of Information and Beliefs: Asset Pricing Lessons from Prediction MarketsPreprint
Ottaviani, M., & Sørensen, P. N. (2009) · SSRN Electronic Journal · doi:10.2139/ssrn.1447369 · Cited by 25 · see citing works
“Notably, Shin (1991 and 1992) considers asset pricing by an uninformed monopolist bookmaker in a market in which some traders take positions on the basis of their beliefs while others are perfectly informed about the outcome.”
Why is There a Favourite-Longshot Bias in British Racetrack Betting Markets
Williams, L. V., & Paton, D. (1997) · The Economic Journal · doi:10.1111/1468-0297.00147 · Cited by 117 · see citing works
The Favorite-Longshot Bias: An Overview of the Main Explanations
Ottaviani, M., & Sørensen, P. N. (2008) · Elsevier eBooks · doi:10.1016/b978-044450744-0.50009-3 · Cited by 89 · see citing works
“Market power by uninformed bookmakers (Section 7): For fixed odds betting markets , Shin (1991 and 1992) explained the favorite-longshot bias as the response of an uninformed bookmaker to the private information possessed by insiders.”
BackgroundMarket Efficiency in Person‐to‐Person Betting
Smith, M., Paton, D., & Williams, L. V. (2006) · Economica · doi:10.1111/j.1468-0335.2006.00518.x · Cited by 92 · see citing works
“In accordance with Shin (1992) and Vaughan Williams and Paton (1997), using higher values of k has very little impact on our results.”
MethodResultOn determining probability forecasts from betting odds
Štrumbelj, E. (2014) · International Journal of Forecasting · doi:10.1016/j.ijforecast.2014.02.008 · Cited by 97 · see citing works
“Shin (1991, 1992, 1993) proposed a model based on the assumption that bookmakers quote odds which maximize their expected profit in the presence of uninformed bettors and a known proportion of insider traders.”
BackgroundAn examination of the empirical derivatives of the favourite-longshot bias in racetrack betting
Sobel, R. S., & Raines, S. T. (2003) · Applied Economics · doi:10.1080/00036840110111176 · Cited by 74 · see citing works
“7 Other information models for racetrack betting have been derived by Williams and Paton (1998), Shin (1991), and Terrell and Farmer (1996).”
The Favourite‐Longshot Bias, Bookmaker Margins and Insider Trading in a Variety of Betting Markets
Cain, M., Law, D., & Peel, D. (2003) · Bulletin of Economic Research · doi:10.1111/1467-8586.00174 · Cited by 75 · see citing works
“degree of insider trading in horse racing are similar to the average estimates reported by Shin (1993). It is interesting that the average degree of insider trading is estimated to be lower in greyhound and horse racing than in the other sports (except baseball) even though they have the highest individual estimates.”
Constantinou, A. C., Fenton, N., & Neil, M. (2013) · Knowledge-Based Systems · doi:10.1016/j.knosys.2013.05.008 · Cited by 68 · see citing works
“This phenomenon is not only observed in football but also in many different markets [1,31,38,33,35,34,41,39,18,23,6].”
BackgroundPrice Setting in the NBA Gambling Market: Tests of the Levitt Model of Sportsbook Behavior
Paul, R. J., & Weinbach, A. P. (2008) · International Journal of Sport Finance · doi:10.1177/155862350800300302 · Cited by 49 · see citing works
“Unlike Shin (1991, 1992), however, Levitt suggested biased pointspreads in the NFL betting market reflect a sportsbook’s confidence that its forecasts are superior to those implied by the betting aggregate.”
How psychological framing affects economic market prices in the lab and field
Sonnemann, U., Camerer, C. F., Fox, C. R., & Langer, T. (2013) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1206326110 · Cited by 86 · see citing works
“0 10 20 30 40 Trading time [days] Assets [9-11] + [12+]”
BackgroundInfluentialOptimal Betting and Efficiency in Parimutuel Betting Markets with Information Costs
Terrell, D., & Farmer, A. (1996) · The Economic Journal · doi:10.2307/2235361 · Cited by 71 · see citing works
Noise, Information, and the Favorite-Longshot Bias in Parimutuel Predictions
Ottaviani, M., & Sørensen, P. N. (2010) · American Economic Journal Microeconomics · doi:10.1257/mic.2.1.58 · Cited by 56 · see citing works
Why do some soccer bettors lose more money than others
Buhagiar, R., Cortis, D., & Newall, P. (2018) · Journal of Behavioral and Experimental Finance · doi:10.1016/j.jbef.2018.01.010 · Cited by 59 · see citing works
“1 Notation similar to Cortis (2015) and Shin(1991) is used.”
BackgroundSentimental Preferences and the Organizational Regime of Betting Markets
Franck, E. P., Verbeek, E., & Nüesch, S. (2011) · Southern Economic Journal · doi:10.4284/0038-4038-78.2.502 · Cited by 45 · see citing works
“Shin (1991, 1992, 1993) pointed out that bookmakers tend to hedge against potential insiders with superior knowledge by increasing the prices (relative to true probabilities) where the risk is high, namely bets with high odds (longshot odds).”
Do bookmakers possess superior skills to bettors in predicting outcomes?
Smith, M., Paton, D., & Williams, L. V. (2009) · Journal of Economic Behavior & Organization · doi:10.1016/j.jebo.2009.03.016 · Cited by 46 · see citing works
“…and empirical studies of the bias have suggested supply-side explanations, stressing the behavioural characteristics of market makers (e.g. Shin 1991, 1992, 1993), or structural characteristics of the markets themselves, notably Hurley and McDonough (1995), Vaughan Williams and Paton…”
BackgroundGambling motivation and involvement: A review of social science research
Binde, P. (2009) · doi:10.11575/prism/9591 · Cited by 55
Surprised by the Parimutuel Odds
Ottaviani, M., & Sørensen, P. (2009) · doi:10.1257/aer.99.5.2129 · Cited by 53
Handbook of Sports and Lottery Markets
Hausch, D. B., & Ziemba, W. T. (2008) · Elsevier eBooks · doi:10.1016/b978-0-444-50744-0.x5001-x · Cited by 79 · see citing works
“Shin (1991) considered the case of a bookmaker who faces a heterogeneous population of bettors.”
BackgroundDoes Belief Heterogeneity Explain Asset Prices: The Case of the Longshot Bias
Gandhi, A., & Serrano-Padial, R. (2014) · The Review of Economic Studies · doi:10.1093/restud/rdu017 · Cited by 45 · see citing works
“…Literature: Our theoretical model is related to existing models linking belief heterogeneity to the FLB, notably the competitive model of Ali (1977) and the asymmetric information approach of Ottaviani and Sorensen (2006, 2010), but also the work of Shin (1991, 1992) and Potters and Wit (1996).”
BackgroundMethodInsider Trading, Herding Behaviour and Market Plungers in the British Horse-race Betting Market
Law, D., & Peel, D. (2002) · Economica · doi:10.1111/1468-0335.00285 · Cited by 51 · see citing works
Inter‐market Arbitrage in Betting
Franck, E. P., Verbeek, E., & Nüesch, S. (2012) · Economica · doi:10.1111/ecca.12009 · Cited by 38 · see citing works
“Shin (1991, 1992, 1993) points out that bookmakers skew the odds because they are facing an adverse selection problem in which some bettors may be trading on the basis of superior information.”
BackgroundBruce, A. C., & JOHNSON, J. E. V. (2000) · Journal of Behavioral Decision Making · doi:10.1002/1099-0771(200010/12)13:4 · Cited by 38 · see citing works
Risk, uncertainty and hidden information
Morris, S. E. (1997) · Theory and Decision · doi:10.1023/a:1017913032257 · Cited by 36 · see citing works
Empirical Evidence on the Preferences of Racetrack Bettors
Jullien, B., & Salanié, B. (2008) · Elsevier eBooks · doi:10.1016/b978-044450744-0.50006-8 · Cited by 25 · see citing works
“In a series of papers, Shin (1991, 1992, 1993) showed that in a bookmakers’ market, the presence of insider traders generates the favorite-longshot bias is highly significant. as bookmakers set odds so as to protect themselves against such wellinformed bettors.”
BackgroundProfiting from arbitrage and odds biases of the European football gambling market
Constantinou, A. C., & Fenton, N. (2013) · The Journal of Gambling Business and Economics · doi:10.5750/jgbe.v7i2.630 · Cited by 33 · see citing works
Match-fixing under competitive odds
Bag, P. K., & Saha, B. (2011) · Games and Economic Behavior · doi:10.1016/j.geb.2011.03.001 · Cited by 28 · see citing works
“We adapt the horse race betting models due to Shin (1991; 1992) to analyze match-fixing in team or individual sporting contests.”
BackgroundMethodInfluentialŠtrumbelj, E. (2014) · Journal of Sports Economics · doi:10.1177/1527002513519329 · Cited by 29 · see citing works
“SN Shin (1991, 1992, 1993) proposed a model based on the assumption that bookmakers quote odds which maximize their expected profit in the presence of uninformed bettors and a known proportion of insider traders.”
BackgroundThe House Doesn't Always Win: Evidence of Anchoring Among Australian BookiesPreprint
Mcalvanah, P., & Moul, C. C. (2013) · SSRN Electronic Journal · doi:10.2139/ssrn.1540614 · Cited by 29 · see citing works
“Although there is a notable body of theoretical and empirical work on how bookmakers address potential insider trading (Shin, 1991, 1992, 1993; Cain et al., 2003), this paper is, to the best of our knowledge, the first to use bookmaker data to address the prevalence and persistence of anchoring.”
BackgroundOPTIMAL PRICE SETTING IN FIXED‐ODDS BETTING MARKETS UNDER INFORMATION UNCERTAINTY
Makropoulou, V., & Markellos, R. N. (2011) · Scottish Journal of Political Economy · doi:10.1111/j.1467-9485.2011.00557.x · Cited by 27 · see citing works
Hodges, S. D., Tompkins, R., & Ziemba, W. (2003) · doi:10.2139/ssrn.424421 · Cited by 28
Adapting support vector machine methods for horserace odds prediction
Edelman, D. (2003) · Annals of Operations Research · doi:10.1007/s10479-006-0131-7 · Cited by 27 · see citing works
“In the horseracing context, this amounts to seeing whether financial advantage may be gained by using the Markets Odds alone to forecast racing outcomes, with much of the literature falling into the category of either Odds calibration studies such as ‘Favourite-Longshot bias’ studies [Hausch et al. (1994)], or ‘Inside…”
Does Bettor Sentiment Affect Bookmaker Pricing?
Flepp, R., Nüesch, S., & Franck, E. P. (2014) · Journal of Sports Economics · doi:10.1177/1527002514521427 · Cited by 23 · see citing works
“…with a fixed entry fee (Levitt, 2004). maker pricing is that bettor sentiment is often correlated with other confounders such as bettor risk or skewness preferences (Golec & Tamarkin, 1998; Quandt, 1986) and bookmaker price adjustments due to the risk of the underlying event (Shin, 1991).”
Are betting markets efficient? Evidence from European Football Championships
Direr, A. (2013) · Applied Economics · doi:10.1080/00036846.2011.602010 · Cited by 25 · see citing works
“Shin (1991, 1992) shows that the presence of insider traders generates a favourite-longshot bias in fixed odds markets.”
BackgroundThe Incidence of Insider Trading in Betting Markets and the Gabriel and Marsden Anomaly
Cain, M., Law, D., & Peel, D. (2001) · doi:10.1111/1467-9957.00242 · Cited by 25
Combining historical data and bookmakers’ odds in modelling football scores
Egidi, L., Pauli, F., & Torelli, N. (2018) · Statistical Modelling · doi:10.1177/1471082x18798414 · Cited by 20 · see citing works
“…them into probabilities by using the two procedures proposed in the literature: the ‘basic normalisation’—dividing the inverse odds by the booksum, that is, the sum of the inverse betting odds, as broadly explained in Štrumbelj (2014)—and ‘Shin’s procedure’ described in Shin (1991, 1993).”
BackgroundMethodInfluentialMeasuring Short-Run Uncertainty of Outcome in Sporting Leagues
Dawson, A., & Downward, P. M. (2005) · Journal of Sports Economics · doi:10.1177/1527002504266631 · Cited by 22 · see citing works
Paul, R. J., & Weinbach, A. P. (2010) · Journal of Sports Economics · doi:10.1177/1527002510385904 · Cited by 18 · see citing works
“Shin (1991, 1992) also suggests that bookmakers (in horse racing) may set prices that differ from unbiased forecasts.”
BackgroundInformation Processing Constraints and Asset Mispricing
Brown, A. (2013) · The Economic Journal · doi:10.1111/ecoj.12057 · Cited by 19 · see citing works
“The Economic Journal © 2013 Royal Economic Society. in markets where bettors have a counterparty (including bookmaker markets and betting exchanges but excluding pari-mutuel markets) is adverse selection (Shin, 1991, 1992, 1993).”
BackgroundNeural Networks and Betting Strategies for Tennis
Candila, V., & Palazzo, L. (2020) · Risks · doi:10.3390/risks8030068 · Cited by 25 · see citing works
Market ecology and decision behaviour in state-contingent claims markets
Bruce, A. C., & JOHNSON, J. E. V. (2004) · Journal of Economic Behavior & Organization · doi:10.1016/j.jebo.2003.09.009 · Cited by 16 · see citing works
The Relationship between Two Indicators of Insider Trading in British Racetrack Betting
Cain, M., Law, D., & Peel, D. A. (2001) · Economica · doi:10.1111/1468-0335.00235 · Cited by 13 · see citing works
Betting bias and market equilibrium in racetrack betting
Chadha, S., & Quandt, R. E. (1996) · Applied Financial Economics · doi:10.1080/096031096334312 · Cited by 15 · see citing works
Sung, M., & JOHNSON, J. E. V. (2008) · Economica · doi:10.1111/j.1468-0335.2008.00716.x · Cited by 19 · see citing works
Examining Explanations of a Market Anomaly: Preferences or Perceptions?
Snowberg, E., & Wolfers, J. J. (2008) · Elsevier eBooks · doi:10.1016/b978-044450744-0.50010-x · Cited by 25 · see citing works
Peel, D. A., & LAW, D. (2008) · Economica · doi:10.1111/j.1468-0335.2008.00736.x · Cited by 16 · see citing works
“An important explanation of the bias is that of Shin (1991, 1992, 1993) and Hurley and McDonough (1995).”
BackgroundEstimating risk preferences of bettors with different bet sizes
Feess, E., Müller, H., & Schumacher, C. (2015) · European Journal of Operational Research · doi:10.1016/j.ejor.2015.09.053 · Cited by 11 · see citing works
Bookmaker and Pari-Mutuel Betting: Is a (Reverse) Favourite-Longshot Bias Built-In?Preprint
Koch, A. K., & Shing, H.-F. (2007) · SSRN Electronic Journal · doi:10.2139/ssrn.964438 · Cited by 3 · see citing works
Forecasting horse race outcomes: New evidence on odds bias in UK betting markets
Smith, M., & Williams, L. V. (2010) · International Journal of Forecasting · doi:10.1016/j.ijforecast.2009.12.014 · Cited by 15 · see citing works
Do horses like vodka and sponging? – On market manipulation and the favourite-longshot bias
Winter, S., & Kukuk, M. (2007) · Applied Economics · doi:10.1080/00036840701731538 · Cited by 13 · see citing works
“They therefore shorten longhots’ odds even more (Shin, 1991 , 1992 , 1993 ).”
BackgroundRisk Love and the Favorite-Longshot Bias: Evidence from German Harness Horse Racing
Winter, S., & Kukuk, M. (2006) · Schmalenbach Business Review · doi:10.1007/bf03396738 · Cited by 11 · see citing works
Sung, M., McDonald, D. C. J., JOHNSON, J. E. V., Tai, C.-C., & Cheah, J. E. (2018) · European Journal of Operational Research · doi:10.1016/j.ejor.2018.06.024 · Cited by 12 · see citing works
Is one price enough to value a state-contingent asset correctly? Evidence from a gambling market
Cain, M., Law, D., & Peel, D. A. (2002) · Applied Financial Economics · doi:10.1080/09603100110102682 · Cited by 11 · see citing works
Franke, M. (2020) · Quarterly Review of Economics and Finance · doi:10.2139/ssrn.2790850 · Cited by 12
It Takes All Sorts: A Heterogeneous Agent Explanation of State-Contingent Claims Mispricing
Restocchi, V., McGroarty, F., Gerding, E., & JOHNSON, J. E. V. (2016) · European Journal of Operational Research · doi:10.1016/j.ejor.2018.04.011 · Cited by 11 · see citing works
“Comparison with the models by Shin and Snowberg and Wolfers In Section 4.2 we showed that the RMB model outperforms the PMB in all the three data sets we use, generating smaller MSE and suggesting more plausible market compositions. In this section, we compare it with the models developed by Shin (1993) and Snowberg a…”
BackgroundMethodResultInfluentialForrest, D. (2008) · Elsevier eBooks · doi:10.1016/b978-044450744-0.50023-8 · Cited by 14 · see citing works
What drives intermediation costs? A case of tennis betting market
Lyócsa, Š., & Fedorko, I. (2015) · Applied Economics · doi:10.1080/00036846.2015.1111993 · Cited by 11 · see citing works
“An alternative explanation for varying margins is centred on the incidence of insider trading activity (Shin 1991, 1992).”
BackgroundResultInfluentialThe favorite-longshot bias and the impact of experience
Feess, E., Müller, H., & Schumacher, C. (2014) · doi:10.1007/s40685-014-0013-9 · Cited by 10
Match Rigging and the Favorite Long-Shot Bias in the Italian Football Betting Market
Rossi, M. (2011) · International Journal of Sport Finance · doi:10.1177/155862351100600404 · Cited by 8 · see citing works
Expert Analysis and Insider Information in Horse Race Betting: Regulating Informed Market Behavior
Peirson, J., & Smith, M. (2010) · Southern Economic Journal · doi:10.4284/sej.2010.76.4.976 · Cited by 8 · see citing works
“, where, on average, the odds offered are such that the rate of return to betting on favorites is better than on longshots [in relation to bookmaker markets, see, for example, Dowie 1976; Crafts 1985; Shin 1991; Cain, Law, and Peel 2003]).”
BackgroundSung, M., Johnson, J. E. V., & Dror, I. E. (2008) · Journal of Behavioral Decision Making · doi:10.1002/bdm.629 · Cited by 9 · see citing works
Efficiency characteristics of a market for state contingent claims
Bruce, A. C., & JOHNSON, J. E. V. (2001) · Applied Economics · doi:10.1080/00036840110052785 · Cited by 8 · see citing works
“Recent work has embraced a consideration of insider eŒects (Shin, 1991, 1992, 1993; Schnytzer and Shilony, 1995; Vaughan-Williams and Paton, 1997a), information costs (Terrell and Farmer, 1996) or perceptions of ine ciency (Vaughan Williams and Paton, 1997b; Bruce and Johnson, 2000) on e ciency.”
BackgroundBetting Exchanges : A Technological Revolution in Sports Betting
Smith, M., & Williams, L. V. (2008) · Elsevier eBooks · doi:10.1016/b978-044450744-0.50022-6 · Cited by 8 · see citing works
Optimal Mark-Up and Arbitrages in the Betting Market
Montone, M. (2012) · Journal of Economic Behavior & Organization · doi:10.1016/j.jebo.2021.04.007 · Cited by 7 · see citing works
Individual Preference for Longshots
Chark, R., Chew, S. H., & Zhong, S. (2019) · Journal of the European Economic Association · doi:10.1093/jeea/jvz004 · Cited by 11 · see citing works
Estimating the Implied Probabilities in the Tennis Betting Market: A New Normalization Procedure
Candila, V., & Scognamillo, A. (2018) · International Journal of Sport Finance · doi:10.1177/155862351801300302 · Cited by 7 · see citing works
Match‐Fixing in a Monopoly Betting Market
Bag, P. K., & Saha, B. (2016) · Journal of Economics & Management Strategy · doi:10.1111/jems.12172 · Cited by 5 · see citing works
“The insider betting model of Shin (1991), from which we adapt the basic setup, is similar to insider trading (Glosten and Milgrom, 1985; Kyle, 1985; Seyhun, 1992), where some agents use privileged information which might have been randomly or costlessly acquired.”
InfluentialThe impact of insider trading on forecasting in a bookmakers’ horse betting market
Schnytzer, A., Lamers, M., & Makropoulou, V. (2010) · International Journal of Forecasting · doi:10.1016/j.ijforecast.2010.02.002 · Cited by 6 · see citing works
Insider trading and bias in a market for state-contingent claims
Schnytzer, A., & Shilony, Y. (2005) · Cambridge University Press eBooks · doi:10.1017/cbo9780511493614.014 · Cited by 8 · see citing works
Risk aversion and favourite–longshot bias in a competitive fixed‐odds betting market
Whelan, K. T. (2023) · Economica · doi:10.1111/ecca.12500 · Cited by 9 · see citing works
Home advantage in professional soccer and betting market efficiency: The role of spectator crowds
Fischer, K., & Haucap, J. (2022) · Kyklos · doi:10.1111/kykl.12291 · Cited by 8 · see citing works
Marginson, D. E. W. (2010) · Southern Economic Journal · doi:10.4284/sej.2010.76.4.932 · Cited by 6 · see citing works
“Finally, the Shin measure of market efficiency is applied to the study's 994-race sample. Shin (1993) demonstrates that in equilibrium, the sum of price probabilities (odds) offered by bookmakers will exceed 1, such that”
BackgroundMethodInfluentialAn Empirical Examination of the Parimutuel Sports Lottery Market versus the Bookmaker Market
Chung, J., & Hwang, J. H. (2010) · Southern Economic Journal · doi:10.4284/sej.2010.76.4.884 · Cited by 7 · see citing works
Optimal Setting of Point Spreads
Sandford, J. A., & Shea, P. (2012) · Economica · doi:10.1111/j.1468-0335.2012.00939.x · Cited by 6 · see citing works
“Shin (1991, 1992) studies this bias in European horse betting markets, while Economica © 2012 The London School of Economics and Political Science Hurley and McDonough (1995) examine North American parimutuel betting, in which odds automatically adjust based on the amount bet on each outcome.”
BackgroundWhat drives biased odds in sports betting markets: Bettors’ irrationality and the role of bookmakers
Goto, S., & Yamada, T. (2023) · International Review of Economics & Finance · doi:10.1016/j.iref.2023.03.002 · Cited by 6 · see citing works
Mathematical model of ranking accuracy and popularity promotion
Xiong, S., Yang, L., Zin, N. A. M., & Iida, H. (2016) · International Conference on Systems and Informatics (ICSAI) · doi:10.1109/icsai.2016.7810980 · Cited by 5 · see citing works
“Therefore, in Section III, we introduce two measurements to calculate the winning probability based on FIFA rating [17].”
MethodPower, Not Fear: A Collusion-Based Account of Betting Market Inefficiency
Bruce, A. C., & Marginson, D. E. W. (2013) · International Journal of the Economics of Business · doi:10.1080/13571516.2013.782982 · Cited by 8 · see citing works
Semi-strong and strong form information efficiency in betting markets
Williams, L. V. (2005) · Cambridge University Press eBooks · doi:10.1017/cbo9780511493614.004 · Cited by 4 · see citing works
The Construction of a Simple Book
Cain, M., Law, D., & Lindley, D. V. (2000) · Journal of Risk and Uncertainty · doi:10.1023/a:1007885423198 · Cited by 7 · see citing works
“Exceptions include Sidney 1976 , whose work is more concerned with computaŽ .tional details than with logic, and Shin 1991, 1992, and 1993 , whose game-theoretic model attributes the well-known favourite-longshot bias to the attempts of bookmakers to cope with punters who may have inside…”
BackgroundThe election as horse race: betting and the election
Gallagher, M. (2008) · Palgrave Macmillan UK eBooks · doi:10.1057/9780230597990_9 · Cited by 4 · see citing works
Longshot bias: insights from the betting market on men's professional tennis
Forrest, D., & McHale, I. G. (2005) · Cambridge University Press eBooks · doi:10.1017/cbo9780511493614.009 · Cited by 4 · see citing works
A social selection mechanism for sports betting market
Li, Y.-M., Hsieh, C.-Y., & Fan, S. (2023) · Decision Support Systems · doi:10.1016/j.dss.2023.114119 · Cited by 5
Does The Betting Industry Price Gender? Evidence from Professional Tennis
Barrutiabengoa, J. M., Corredor, P., & Muga, L. (2021) · Journal of Sports Economics · doi:10.1177/15270025211071026 · Cited by 5 · see citing works
“A number of studies have examined the sources of information asymmetry in betting markets and used their findings to explain the phenomenon of the Favourite Longshot Bias, which is possibly the most widely studied of betting market biases (Shin, 1991; 1992; 1993; Cain, Law & Peel, 2003).”
BackgroundHassan, A. R., & Londoño, M. G. (2017) · International Journal of Sport Finance · doi:10.1177/155862351701200405 · Cited by 6 · see citing works
“In particular, we take the closing line betting odds associated with each match from different online bookmakers, and transform them into outcome probabilities using the method developed by Shin (1991, 1993) but using the procedure of Jullien and Sala-nié (1994).”
Time to Unbridle U.S. Thoroughbred Racetracks? Lessons from Australian Bookies
Moul, C. C., & Keller, J. M. G. (2014) · Review of Industrial Organization · doi:10.1007/s11151-014-9418-z · Cited by 4 · see citing works
“The above demand is a straightforward extension of the traditional Hotelling (1929) and Salop (1979) models in which consumers face unit demand.”
BackgroundInfluentialMEASURING THE EXTENT OF INSIDE TRADING IN HORSE BETTING MARKETS
Schnytzer, A., Lamers, M., & Makropoulou, V. (2013) · The Journal of Gambling Business and Economics · doi:10.5750/jgbe.v4i2.554 · Cited by 21 · see citing works
“…is: 1 ( ) ( ) (1 ) n j j j j E W E P T w (1) or, equivalently, using assumption (c): 6 If the bookmaker were a monopolist and demand was totally inelastic, maximizing profits would lead to unbounded prices 7 Shin (1991, 1992) makes the assumption of ex ante competition among bookmakers.”
BackgroundInfluentialThe cost of capital in a prediction market
Grant, A. R., Johnstone, D. J., & Kwon, O. K. (2018) · International Journal of Forecasting · doi:10.1016/j.ijforecast.2018.04.004 · Cited by 5 · see citing works
Decomposing Crowd Wisdom: Domain-Specific Calibration Dynamics in Prediction Markets
Le, N. (2026) · doi:10.48550/arxiv.2602.19520 · Cited by 4
“This pattern is the classic favourite–longshot bias [28, 59, 61, 66] documented at unprecedented scale: at long horizons, favourites are systematically underpriced and longshots are overpriced.”
Non-transitive patterns in sports match outcomes: a profitable anomaly
OURS, J. C. V. (2025) · Empirical Economics · doi:10.1007/s00181-025-02838-6 · Cited by 4 · see citing works
“3 Shin (1991) proposed an alternative approach to correct for the bookmaker margin taking insider trading into account.”
An Economist’s Perspective on Match-fixing and Self-sabotage in Contests
Saha, B. (2015) · IIM Kozhikode Society & Management Review · doi:10.1177/2277975215604952 · Cited by 4 · see citing works
“It has been shown in the literature (Shin, 1991) that if the betting market is a monopoly, ri > pi will always hold for all i; but if it is competitive and there is a threat of match-fixing, then setting ri < pi for some (but not all) i can be optimal for bookmakers (Bag & Saha, 2011).”
BackgroundFixed Odds Bookmaking with Stochastic Betting Demands
Hodges, S., Lin, H., & Liu, L. (2013) · doi:10.1111/j.1468-036x.2012.00601.x · Cited by 4
“Shin (1991, 1992, 1993) studies the market for bets in a British horse race to better understand the pricing of state contingent claims with asymmetric information.”
Herding in Imperfect Betting Markets with Inside Traders
Schnytzer, A., & Snir, A. (2013) · doi:10.5750/jgbe.v2i2.528 · Cited by 4
AN ALTERNATIVE EXPLANATION OF THE FAVORITE-LONGSHOT BIAS
Kukuk, M., & Winter, S. (2013) · The Journal of Gambling Business and Economics · doi:10.5750/jgbe.v2i2.532 · Cited by 1 · see citing works
UNFAIR GAMES, SUBJECTIVE PROBABILITIES, AND FAVOURITE-LONGSHOT BIAS IN FINNISH HORSE RACING
Suhonen, N., & Lindén, M. (2013) · The Journal of Gambling Business and Economics · doi:10.5750/jgbe.v4i2.555 · Cited by 1 · see citing works
Weak Form Efficiency in Sports Betting Markets
(2023) · American Journal of Management · doi:10.33423/ajm.v23i2.6051 · Cited by 3 · see citing works
“This approach, sometimes known as the Shin model, was developed by Hyun Song Shin in the early 1990s (Shin 1991, Shin 1992, Shin 1993).”
On Estimates of Insider Trading in Sports Betting
Whelan, K. T. (2024) · Manchester School · doi:10.1111/manc.12505 · Cited by 2 · see citing works
Outcome Uncertainty and Viewer Demand for Basic Cable Boxing
Butler, D., Butler, R. N., Maxcy, J. G., & Woodworth, S. (2023) · Journal of Sports Economics · doi:10.1177/15270025231156052 · Cited by 2 · see citing works
“Second, we use the approach proposed by Shin (1991, 1992, 1993) and implemented by Jullien and Salanié (1994).”
Sports Betting and The Black-Litterman Model: A New Portfolio-Management Perspective
Abínzano, I., Campión, M. J., Muga, L., & Raventós-Pujol, A. (2021) · International Journal of Sport Finance · doi:10.32731/ijsf.164.112021.02 · Cited by 2 · see citing works
- Authors
- Shin, H. S.
- Affiliations
- University of Oxford (GB)
- Corresponding author
- Shin, Hyun Song
- ORCID
- Shin, Hyun Song
- Venue
- The Economic Journal
- Publisher
- Oxford University Press (OUP)
- Published
- 1991-09
- Volume
- 101
- Issue
- 408
- Pages
- 1179
- ISSN
- 0013-0133 (ISSN-L)
- OpenAlex
- W2085970970
- Cited by
- 166
- References
- 0
- Citations by year
- 2026: 3 · 2025: 3 · 2024: 2 · 2023: 7 · 2022: 2 · 2021: 8 · 2020: 2 · 2019: 3 · 2018: 8 · 2017: 5 · 2016: 4 · 2015: 5 · 2014: 11 · 2013: 17 · 2012: 5
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Economic Journal (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Sports Analytics and Performance
- Social Sciences › Economics, Econometrics and Finance › Finance › Financial Markets and Investment Strategies
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- betting odds, bookmaking, insider trading, information asymmetry, optimal pricing, square root rule, betting markets, favorites, market efficiency
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review