Why are Gambling Markets Organised so Differently from Financial Markets?
Abstract
The market for sports gambling is structured very differently from the typical financial market. In sports betting, bookmakers announce a price, after which adjustments are small and infrequent. Bookmakers do not play the traditional role of market makers matching buyers and sellers but, rather, take large positions with respect to the outcome of game. Using a unique data set, I demonstrate that this peculiar price‐setting mechanism allows bookmakers to achieve substantially higher profits. Bookmakers are more skilled at predicting the outcomes of games than bettors and systematically exploit bettor biases by choosing prices that deviate from the market clearing price.
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The seminal findings of Kuypers [13] and Levitt [23] imply that sportsbooks may sometimes deliberately propose values that deviate from their estimated median to entice a preponderance of bets on the side that maximizes excess error.
“The seminal findings of Kuypers [13] and Levitt [23], however, imply that sportsbooks may sometimes deliberately propose values that deviate from their estimated median to entice a preponderance of bets on the side that maximizes excess error.”
From A statistical theory of optimal decision-making in sports betting (2023) · cites this paper as [23]
The stratifications showing the trend of point spread overestimating median margin of victory were home favorites, agreeing with the idea that sportsbooks are exploiting the public's bias for wagering on the favorite.
“Indeed, the stratifications showing this trend were home favorites, agreeing with the idea that the sportsbooks are exploiting the public’s bias for wagering on the favorite [23].”
From A statistical theory of optimal decision-making in sports betting (2023) · cites this paper as [23]
The bias away from even-money bets is consistent with Levitt's hypothesis that odds makers shade the odds, shifting even games to slight favorite/underdog games.
“This bias away from even-money bets is consistent with Levitt's hypothesis that odds makers shade the odds, shifting even games to slight favorite/underdog games.”
From Weak Form Efficiency in Sports Betting Markets (2023) · cites this paper as Levitt 2004
Cites
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Shin, H. S. (1992) · The Economic Journal · doi:10.2307/2234526 · Cited by 182 · see citing works
Information and efficiency: an empirical study of a fixed odds betting market
Kuypers, T. (2000) · Applied Economics · doi:10.1080/00036840050151449 · Cited by 172 · see citing works
Optimal Betting Odds Against Insider Traders
Shin, H. S. (1991) · The Economic Journal · doi:10.2307/2234434 · Cited by 166 · cited 2× · see citing works
“parimutuel horse-race betting (Ali, 1977; Golec and Tamarkin, 1998; Jullien and Salanie, 2000; Shin, 1991, 1992, 1993; Thaler and Ziemba, 1988; Vaughan Williams and Paton, 1997).”
Beating the Spread: Testing the Efficiency of the Gambling Market for National Football League Games
Zuber, R. A., Gandar, J. M., & Bowers, B. D. (1985) · Journal of Political Economy · doi:10.1086/261332 · Cited by 144 · see citing works
The degree of inefficiency in the football betting market Statistical tests
Golec, J. (1991) · Journal of Financial Economics · doi:10.1016/0304-405x(91)90034-h · Cited by 139 · see citing works
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Risen, J. L. (2016) · Psychological Review · doi:10.1037/rev0000017 · Cited by 221 · see citing works
Exploiting sports-betting market using machine learning
Hubáček, O., Šourek, G., & Železný, F. (2019) · International Journal of Forecasting · doi:10.1016/j.ijforecast.2019.01.001 · Cited by 67 · see citing works
Are betting markets efficient? Evidence from European Football Championships
Direr, A. (2013) · Applied Economics · doi:10.1080/00036846.2011.602010 · Cited by 25 · see citing works
Are Sports Bettors Biased toward Longshots, Favorites, or Both? A Literature Review
Newall, P. W. S., & Cortis, D. (2021) · Risks · doi:10.3390/risks9010022 · Cited by 14 · see citing works
Towards a methodology for measuring the true degree of efficiency in a speculative market
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A statistical theory of optimal decision-making in sports betting
Dmochowski, J. P. (2023) · PLOS ONE · doi:10.1371/journal.pone.0287601 · Cited by 5 · see citing works
Weak Form Efficiency in Sports Betting Markets
(2023) · American Journal of Management · doi:10.33423/ajm.v23i2.6051 · Cited by 3 · see citing works
Informational Efficiency and Behaviour Within In-Play Prediction Markets
Angelini, G., De Angelis, L., & Singleton, C. (2020) · Social Science Research Network · doi:10.2139/ssrn.3505287
Do Sportsbooks Accurately Price Money Line Odds?
Krieger, K., & Shank, C. (2026) · The Journal of Prediction Markets · doi:10.5750/jpm.v19i2.2325
- Authors
- Levitt, S. D.
- Affiliations
- American Bar Foundation (US)
- Corresponding author
- Levitt, Steven D.
- Venue
- The Economic Journal
- Publisher
- Oxford University Press (OUP)
- Published
- 2004-04-01
- Volume
- 114
- Issue
- 495
- Pages
- 223-246
- ISSN
- 0013-0133 (ISSN-L)
- 1468-0297
- OpenAlex
- W3121231812
- Cited by
- 377
- References
- 5
- Citations by year
- 2026: 16 · 2025: 19 · 2024: 11 · 2023: 15 · 2022: 13 · 2021: 22 · 2020: 22 · 2019: 17 · 2018: 23 · 2017: 14 · 2016: 17 · 2015: 21 · 2014: 14 · 2013: 23 · 2012: 27
- FWCI
- 23.03
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Economic Journal (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Sports Analytics and Performance
- Social Sciences › Economics, Econometrics and Finance › Finance › Financial Markets and Investment Strategies
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- sports betting, bookmakers, price setting mechanisms, market making, outcome prediction, market clearing price, gambling market
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