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Cited by 618Privacy, Security, and Data ProtectionConsumer Market Behavior and PricingTechnology Adoption and User Behaviour

How did they get my name?: an exploratory investigation of consumer attitudes toward secondary information use

Culnan, Mary J.·1993·MIS Quarterly
DOI 10.2307/249775
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Abstract

Strategic uses of information technology based on personal information may raise privacy concerns among consumers if these applications do not reflect a common set of values. This study addresses what differentiates consumers who object to certain uses of personal information from those who do not object. Data collected by questionnaire from young consumers are used to identify a research approach for investigating attitudes toward the secondary use of personal information for direct marketing. Secondary information use occurs when personal information collected for one purpose is subsequently used for a different purpose. While secondary information use is both widespread and legal, it may be viewed as an invasion of privacy when it occurs without the knowledge or consent of the consumer. The setting for the study is the use of point-of-sale data from a supermarket frequent shopper program to generate direct mail solicitations. Control emerges as a clear theme in differentiating individuals with positive overall attitudes toward secondary information use from those with negative attitudes. Study participants with positive attitudes are less concerned about privacy (measured as control over personal information), perceive shopping by mail as beneficial, and have coping strategies for dealing with unwanted mail. The results also suggest that theory related to categorization of strategic issues as positive-negative with outcomes that are controllable/uncontrollable provides a b…

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  • In the context of smartphones, the degree of privacy concerns can vary according to the function served by the app and the type of data managed.

    “In the context of smartphones, the degree of privacy concerns can vary, for example, according to the function served by the app and the type of data managed (e.g., Culnan, 1993).”

    From The privacy and control paradoxes in the context of smartphone apps (2022) · cites this paper as Culnan, 1993

  • These results are consistent with previous research indicating that certain dimensions of privacy concerns are affected by context (in this case, the type of app) as well as the type of data managed.

    “Together, these results are consistent with previous research indicating that certain dimensions of privacy concerns are affected by context (in this case, the type of app) as well as the type of data managed (e.g., Culnan, 1993;Anic et al., 2019).”

    From The privacy and control paradoxes in the context of smartphone apps (2022) · cites this paper as Culnan, 1993

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Authors
Culnan, M. J.
Affiliations
Georgetown University (US)
Corresponding author
Culnan, Mary J.
Venue
MIS Quarterly
Publisher
MIS Quarterly
Published
1993-09-01
Volume
17
Issue
3
Pages
341-363
ISSN
  • 0276-7783 (ISSN-L)
  • 2162-9730
DOI
10.2307/249775
OpenAlex
W1538573233
Cited by
618
References
1
Citations by year
2026: 7 · 2025: 5 · 2024: 2 · 2023: 13 · 2022: 15 · 2021: 25 · 2020: 23 · 2019: 25 · 2018: 29 · 2017: 19 · 2016: 27 · 2015: 37 · 2014: 36 · 2013: 28 · 2012: 29
FWCI
37.40
Type
journal article
Language
en
Open access
closed
Locations
  • MIS Quarterly (publishedVersion)
  • Journal of the Association for Information Systems (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Keywords
data privacy, consumer attitudes, direct marketing, point-of-sale data, direct mail solicitation, young consumers, informed consent, privacy concerns

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