Cited by 32E-Government and Public ServicesTechnology Adoption and User BehaviourPrivacy, Security, and Data Protection

Personalization has a Price, Controllability is the Currency: Predictors for the Intention to use Personalized eGovernment Websites

Open access
van Velsen, Lex, van der Geest, Thea, van de Wijngaert, Lidwien, van den Berg, Stéphanie, Steehouder, Michaël·2015·Journal of Organizational Computing and Electronic Commerce

Abstract

Content personalization on government websites provides individuals with a personal selection of information. In this study, we determine the role of trust in a government organization, trust in the technology, and perceived controllability on the intention to use content personalization for eGovernment websites. A total of 1141 participants were presented with scenarios describing a nonpersonalized webpage and one of four approaches to online content personalization, followed by an online survey. Results were analyzed by means of structural equation modeling. Perceived controllability is the most important antecedent of the intention to use online content personalization for eGovernment; trust in the technology also has a considerable influence. Trust in the government organization plays a minor role. The adaptable approach to online content personalization has the highest likelihood of citizen acceptance. When designing personalized eGovernment information services, designers should instill a feeling of controllability over the coming about of tailored content and trust in the technology.

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Crossref · 10.1080/10919392.2015.990782

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Authors
van Velsen, L., van der Geest, T., van de Wijngaert, L., van den Berg, S., & Steehouder, M.
Venue
Journal of Organizational Computing and Electronic Commerce
Published
2015-01-02
Volume
25
Issue
1
Pages
76-97
ISSN
  • 1054-1721 (ISSN-L)
  • 1091-9392
  • 1532-7744
OpenAlex
W2053406806
Cited by
32
References
65
Citations by year
2026: 1 · 2025: 3 · 2024: 3 · 2023: 2 · 2022: 5 · 2021: 4 · 2020: 5 · 2019: 3 · 2018: 2 · 2017: 2 · 2016: 1 · 2015: 1
FWCI
8.69
Type
journal article
Language
en
Open access
Licence
other-oa
Locations
  • Journal of Organizational Computing and Electronic Commerce (publishedVersion)
  • University of Twente Research Information (submittedVersion, other-oa)
Topics
  • Social Sciences › Political Science and International Relations › E-Government and Public Services
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
Keywords
content personalization, perceived controllability, trust in technology, public trust in government, intention to use, citizen acceptance

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