Personalization has a Price, Controllability is the Currency: Predictors for the Intention to use Personalized eGovernment Websites
Open accessAbstract
Content personalization on government websites provides individuals with a personal selection of information. In this study, we determine the role of trust in a government organization, trust in the technology, and perceived controllability on the intention to use content personalization for eGovernment websites. A total of 1141 participants were presented with scenarios describing a nonpersonalized webpage and one of four approaches to online content personalization, followed by an online survey. Results were analyzed by means of structural equation modeling. Perceived controllability is the most important antecedent of the intention to use online content personalization for eGovernment; trust in the technology also has a considerable influence. Trust in the government organization plays a minor role. The adaptable approach to online content personalization has the highest likelihood of citizen acceptance. When designing personalized eGovernment information services, designers should instill a feeling of controllability over the coming about of tailored content and trust in the technology.
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For many eServices, end-user trust is a crucial prerequisite for use.
“Trust has been studied widely within the context of technology acceptance and use, and is generally seen as an important antecedent of the acceptance and use of, and loyalty towards eServices (services provided via the Internet) [1–3].”
From Trust in telemedicine portals for rehabilitation care: an exploratory focus group study with patients and healthcare professionals (2015) · cites this paper as [3]
In human-computer interaction literature, control has been identified as a crucial factor in the occurrence of perceived usefulness and use.
“Especially in human-computer interaction literature, control has been identified as a crucial factor in the occurrence of perceived usefulness and use [26,27].”
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- Authors
- van Velsen, L., van der Geest, T., van de Wijngaert, L., van den Berg, S., & Steehouder, M.
- Venue
- Journal of Organizational Computing and Electronic Commerce
- Publisher
- Informa UK Limited
- Published
- 2015-01-02
- Volume
- 25
- Issue
- 1
- Pages
- 76-97
- ISSN
- 1054-1721 (ISSN-L)
- 1091-9392
- 1532-7744
- OpenAlex
- W2053406806
- Cited by
- 32
- References
- 65
- Citations by year
- 2026: 1 · 2025: 3 · 2024: 3 · 2023: 2 · 2022: 5 · 2021: 4 · 2020: 5 · 2019: 3 · 2018: 2 · 2017: 2 · 2016: 1 · 2015: 1
- FWCI
- 8.69
- Type
- journal article
- Language
- en
- Open access
- green
- research.utwente.nl
- Licence
- other-oa
- Locations
- Journal of Organizational Computing and Electronic Commerce (publishedVersion)
- University of Twente Research Information (submittedVersion, other-oa)
- Topics
- Social Sciences › Political Science and International Relations › E-Government and Public Services
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Keywords
- content personalization, perceived controllability, trust in technology, public trust in government, intention to use, citizen acceptance
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