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Cited by 374

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Consumer Rationality and the Status Quo

Open access
Hartman, R. S., Doane, M. J., Woo, C.-K.·1991·The Quarterly Journal of Economics

Abstract

Received microeconomic theory presumes rational consumers maximize utility over all commodity bundles. Recent analysis, however, suggests that a consumer's status quo may limit economic rationality, “bias” consumer decisions, and induce serious errors in survey-based valuations of public and private goods. Using regression and choice-theoretic frameworks, we investigate the existence of status quo effects in the consumer valuation of a particular unpriced product—the reliability of residential electrical service. Such valuations have become important in electric utility resource planning and rate making. We find substantial status quo effects, which must be addressed in welfare comparisons regarding electric service reliability.

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Metadata

Authors
Hartman, R. S., Doane, M. J., & Woo, C.-K.
Venue
The Quarterly Journal of Economics
Published
1991-02-01
Volume
106
Issue
1
Pages
141-162
ISSN
  • 0033-5533 (ISSN-L)
  • 1531-4650
OpenAlex
W2004763801
Cited by
374
References
1
FWCI
20.89
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Consumer Rationality and the Status Quo. https://app.cochat.ai/papers/10.2307/2937910
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Hartman, R. S., Doane, M. J., & Woo, C.-K. (1991). Consumer Rationality and the Status Quo. The Quarterly Journal of Economics. https://doi.org/10.2307/2937910

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