Brand Loyalty: Measurement and Management

Berkowitz, Eric N., Jacoby, Jacob, Chestnut, Robert·1978·Journal of Marketing Research

DOI 10.2307/3150644

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Authors: Berkowitz, E. N., Jacoby, J., & Chestnut, R.
Venue: Journal of Marketing Research
Publisher: JSTOR
Published: 1978-11
Volume: 15
Issue: 4
Pages: 659
ISSN: 0022-2437 (ISSN-L)
DOI: 10.2307/3150644
OpenAlex: W2973112306
Cited by: 974
References: 0
FWCI: 4.32
Type: journal article
Language: en
Open access: closed

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